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Linda Miles Shares Thoughts on Addressing the Four Ps in a Marketing Plan

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Total Case Duration :

  • Date Added : 3/8/2005
  • Clip Duration : 2 min. 16 sec.

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Linda Miles

  • Founder, Miles Marketing Group
  • female
  • Caucasian
  • 1949 (Age: 73 years old)
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • Video 1 of 21 in this Case
  • View All Available Videos

Biography

Linda Miles founded Miles Marketing Company in October 2001. Since forming the company, she has worked with firms from a broad variety of industries in the areas of marketing, strategic planning and growth initiatives.

Prior to founding her own company, Miles was the Vice President of Marketing for General Electric Capital, Modular Space and had held various marketing positions with Bausch & Lomb's Contact Lens Division.

Linda Miles holds an AAS in Applied Chemistry from SUNY Morrisville, a BS in Liberal Arts from SUNY Brockport and an MBA from the University of Rochester.

How many in here have heard of the phrase, four Ps? Just about everybody has heard of that one. In a marketing plan, you address those very specifically. And I should have started with this. But I am going to back up one minute. A marketing plan is a subset of a business plan. Now you are here...(Full transcript available to logged in subscribers.).

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Linda Miles videos

Video 1 of 21 Linda Miles Discusses Professional Background
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 0 min. 46 sec.
Video 2 of 21 Linda Miles Provides Definition Of Marketing and Difference Between Marketing, Sales and Advertising
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 2 min. 42 sec.
Video 3 of 21 Linda Miles Discusses Importance of Marketing Plan and Need To Fund Marketing Effort From Beginning of Business
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 1 min. 27 sec.
Video 4 of 21 Linda Miles Shares Thoughts on Addressing the Four Ps in a Marketing Plan
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 2 min. 16 sec.
Video 5 of 21 Linda Miles Explains How Marketing Addresses the Four Ps
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 1 min. 5 sec.
Video 6 of 21 Linda Miles Shares Thoughts on Discussing Product and Competition In Marketing Plan
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 1 min. 51 sec.
Video 7 of 21 Linda Miles Discusses Branding and Product Personality
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 0 min. 41 sec.
Video 8 of 21 Linda Miles Describes Creating a Product Personality
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 0 min. 21 sec.
Video 9 of 21 Linda Miles Describes Different Types of Consumers
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 0 min. 50 sec.
Video 10 of 21 Linda Miles Shares Thoughts on Developing a Pricing Strategy
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 0 min. 57 sec.
Video 11 of 21 Linda Miles States Product Must Have Impact On Customer Feelings
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 0 min. 44 sec.
Video 12 of 21 Linda Miles States Importance of Understanding Target Audience
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 1 min. 57 sec.
Video 13 of 21 Linda Miles Shares Thoughts on Cost of Entry
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 2 min. 6 sec.
Video 14 of 21 Linda Miles Discusses Instances When Word of Mouth Is More Important Than Advertising
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 2 min. 20 sec.
Video 15 of 21 Linda Miles States Importance of Understanding Competition and Noise in Marketplace
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 1 min. 22 sec.
Video 16 of 21 Linda Miles Discusses Brand Development
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 0 min. 17 sec.
Video 17 of 21 Linda Miles Shares Reality That Logo Development is Expensive
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 0 min. 17 sec.
Video 18 of 21 Linda Miles Shares Examples of Startup Marketing Costs That Should Be In Initial Busienss Plan
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 1 min. 27 sec.
Video 19 of 21 Linda Miles Shares Thoughts on Importance of Milestone Charts
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 6 min. 13 sec.
Video 20 of 21 Linda Miles Discusses Importance of Having an Exit Strategy
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 1 min. 39 sec.
Video 21 of 21 Linda Miles Discusses Key Components of a Business Plan
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 1 min. 19 sec.

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  • Linda Miles - Lecture - Marketing Planning and Strategy
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Linda Miles Shares Thoughts on Addressing the Four Ps in a Marketing Plan
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
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