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John Cayer Defines Difference Between A Product and a Brand

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Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 2 min. 21 sec.

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John Cayer

  • , SC Johnson
  • male
  • Caucasian
  • 1968 (Age: 56 years old)
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • Video 1 of 15 in this Case
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Biography

John Cayer has worked in Brand Management at SC Johnson for the past 10 years.

John Cayer is a graduate of Cornell University.

So let's talk about what is the difference between a product and a brand. This is a quote from Steven King from the WPP Group, a big international advertising agency. A product is something that is made in a factory. A brand is something that is bought by a consumer. A product can be copied by a...(Full transcript available to logged in subscribers.).

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John Cayer videos

Video 1 of 15 John Cayer Shares Professional Background In Brand Management
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 1 min. 2 sec.
Video 2 of 15 John Cayer Discusses Background of Brand Management
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 47 sec.
Video 3 of 15 John Cayer Defines Difference Between A Product and a Brand
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 2 min. 21 sec.
Video 4 of 15 John Cayer Shares Thoughts on Concept of Consumer Insight
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 2 min. 48 sec.
Video 5 of 15 John Cayer Discusses Brand Equity
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 9 sec.
Video 6 of 15 John Cayer Discusses Mystery of Determining Return on Advertising Dollar
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 0 min. 52 sec.
Video 7 of 15 John Cayer Discusses Value of Brand To The Consumer And the Company
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 2 min. 33 sec.
Video 8 of 15 John Cayer Discusses Decision To Enter Career of Brand Management and Role of Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • John Cayer
  • 3 min. 11 sec.
Video 9 of 15 Jaime Allen Discusses Academic and Professional Background
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 1 min. 53 sec.
Video 10 of 15 Jaime Allen Discusses Progression of Career at SC Johnson
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 28 sec.
Video 11 of 15 Jaime Allen States Brand Managers Are At Center of Marketing Wheel
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 56 sec.
Video 12 of 15 Jaime Allen Discusses Role of Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 5 sec.
Video 13 of 15 Jaime Allen Shares Example of Problem With New Fresh Brush Product Being Developed
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 1 min. 47 sec.
Video 14 of 15 Jaime Allen Discusses Decision To Scrap Existing Inventory And Fix Product Prior To Launch
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 2 min. 22 sec.
Video 15 of 15 Jaime Allen Discusses Typical Week In The Life Of An Assistant Brand Manager
  • John Cayer and Jaime Allen - Lecture - SC Johnson
  • 10/1/2005
  • Jaime Allen
  • 6 min. 9 sec.

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