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Christopher Peterson Shares Thoughts on Importance of Innovation

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Total Case Duration :

  • Date Added : 3/16/2005
  • Clip Duration : 4 min. 47 sec.

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Christopher Peterson

  • Professor, Michigan State University
  • male
  • Caucasian
  • 1952 (Age: 69 years old)
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • Video 1 of 14 in this Case
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Biography

H. Christopher Peterson is a professor in Agribusiness Management at Michigan State University. Prior to joining the faculty at MSU, Peterson served on the faculty and as chairperson for the Department of Economics and Business Administration at Juniata College.

Christopher Peterson received his Bachelor's degree from Juniata College, his MBA from Harvard University and his Ph.D. from Cornell University.

Let's define what innovation really is. Let's talk about the need for innovation, because my guess is for many of you, I am going to have to make a bit of a sales pitch here as to why you really need this thing. And then I want to talk about how do you do it? Because critical to how you do it is ...(Full transcript available to logged in subscribers.).

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Christopher Peterson videos

Video 1 of 14 Christopher Peterson Discusses Background and Introduction To Lecture on Innovation
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 2 min. 28 sec.
Video 2 of 14 Christopher Peterson Shares Thoughts on Importance of Innovation
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 4 min. 47 sec.
Video 3 of 14 Christopher Peterson Discusses Need To Innovate To Keep Customer Base
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 5 min. 55 sec.
Video 4 of 14 Christopher Peterson Provides Reading List On Innovation
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 4 min. 15 sec.
Video 5 of 14 Christopher Peterson Discusses Non-Negotiables And Reality That Non-Negotiables Are Price of Being In The Market
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 1 min. 37 sec.
Video 6 of 14 Christopher Peterson Discusses Resources For Innovation
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 4 min. 1 sec.
Video 7 of 14 Christopher Peterson Discusses Internal Commitment To Innovation
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 2 min. 1 sec.
Video 8 of 14 Christopher Peterson Discusses Difference Between Proactive Innovation and Reactive Copying
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 3 min. 14 sec.
Video 9 of 14 Christopher Peterson Questions Whether Organizations Are Open To Change and Innovation
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 1 min. 37 sec.
Video 10 of 14 Christopher Peterson Shares Thoughts on Outcomes of Innovation
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 1 min. 21 sec.
Video 11 of 14 Christopher Peterson States Organizations Must Innovate Or Die
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 1 min. 25 sec.
Video 12 of 14 Christopher Peterson States Innovation Is Crucial Since World Is Constantly Changing
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 1 min. 41 sec.
Video 13 of 14 Christopher Peterson Discusses Barriers To Innovation In Cooperatives
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 1 min. 35 sec.
Video 14 of 14 Christopher Peterson Shares Examples of Cooperative Failures Related To Innovation
  • Christopher Peterson - Northeast Cooperative Council Lecture - Strategies For Innovation
  • 3/15/2005
  • Christopher Peterson
  • 1 min. 9 sec.

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