Sandy Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Valley Farm. Her background includs retailing, business, and agriculture. Much attention to marketing facilitated sales of her diverse organic fruits, vegetables, and perennials.
[Sandy] Every crop we grow, we made the decision that because we were slightly land limited, that every crop we grow has to make us at least ten thousand dollars an acre on an extrapolated basis. So we keep the records to determine how much that crop actually makes for us on the amount of land it...(Full transcript available to logged in subscribers.).
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