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Rachelle Cracchiolo Discusses How Product Line Has Changed To Meet Demands from No Child Left Behind Legislation

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Total Case Duration :

  • Date Added : 3/19/2008
  • Clip Duration : 1 min. 57 sec.

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Rachelle Cracchiolo

  • Founder, Teacher Created Materials (TCM)
  • female
  • Caucasian
  • 1950 (Age: 72 years old)
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • Video 1 of 13 in this Case
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Biography

Teacher Created Materials is an educational publishing company that was founded in 1982 by Mary Dupuy Smith and Rachelle Cracchiolo. The company experienced tremendous growth since its inception--so much that in August 2004, the company split into two distinct businesses: a Book Company under the name Teacher Created Resources headed by Smith, and a Curriculum Company that maintains the name Teacher Created Materials headed by Cracchiolo. Prior to founding Teacher Created Materials, Rachelle taught kindergarten through sixth grade for nine years in the Fountain Valley School District. She graduated from Cal State Fullerton with a Bachelors degree in Psychology and a Masters degree in Education.

Well, when we first started, we really focused on selling a product that a teacher would buy out of their own pocket. So we spent probably the first 18 to 20 years really looking at supplementary products from a commodities point of view and from a teachers point of view but as the markets changed ...(Full transcript available to logged in subscribers.).

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Rachelle Cracchiolo videos

Video 1 of 13 Rachelle Cracchiolo Discusses How Company Has Changed Over Past Ten Years
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 0 min. 27 sec.
Video 2 of 13 Rachelle Cracchiolo Discusses How Product Line Has Changed To Meet Demands from No Child Left Behind Legislation
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 1 min. 57 sec.
Video 3 of 13 Rachelle Cracchiolo Discusses Challenges From Changing Distribution Channels In Education
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 1 min. 13 sec.
Video 4 of 13 Rachelle Cracchiolo States Importance in Spelling Out a Buy Sell Agreement When You Create a Partnership
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 0 min. 34 sec.
Video 5 of 13 Rachelle Cracchiolo Discusses Involvement Of Daughters In The Business
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 1 min. 59 sec.
Video 6 of 13 Rachelle Cracchiolo States Working With Family Members Can Be Challenging
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 0 min. 57 sec.
Video 7 of 13 Rachelle Cracchiolo Discusses Surge In International Market Which Wants English Educational Products
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 0 min. 49 sec.
Video 8 of 13 Rachelle Cracchiolo States Company Works To Actively Hire People With Disabilities
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 1 min. 1 sec.
Video 9 of 13 Rachelle Cracchiolo States Company's Competitive Advantage Is Ability To Be Nimble
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 1 min. 28 sec.
Video 10 of 13 Rachelle Cracchiolo Shares Example of How Management Team Is Entrepreneurial
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 2 min. 7 sec.
Video 11 of 13 Rachelle Cracchiolo Discusses Honor Of Being Given Award From State University In California
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 0 min. 48 sec.
Video 12 of 13 Rachelle Cracchiolo States Company Growth Is Good But She Does Miss Knowing Everything About Her Employees
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 0 min. 24 sec.
Video 13 of 13 Rachelle Cracchiolo States Company's Goal Is To Make A Difference In The Education of Children
  • Rachelle Cracchiolo - Audio Interview - Teacher Created Materials
  • 3/19/2008
  • Rachelle Cracchiolo
  • 0 min. 52 sec.