Susan & Amy Machamer (a mother and daughter team, respectively) and their family are owners of Hurd Orchards, a fruit grower in operation since the early 1800's.
Their product line has diversified into wholesale and retail produce, processed "jar products", a bakery, and foodservice. The term "jar products" refers to their lines of jams, jellies, brandy fruits, pickles, vinegars, chutneys, sauces, and cordials. This diversification is the result of innovation, product development, and effective niche marketing. The company has successfully differentiated their high quality products by developing their products along with their brand image.
The company shows remarkable tenacity and desire to stay true to their philosophy and mission of sustaining production of quality fruit products.
Amy: We planted a beautiful acreage of raspberries watched and them melt in the August sun as we picked them and had flats and flats and flats stacked up, and that was probably, that was 20 years ago, so that was in the early 80's, and at that time our supermarkets locally weren't ready to handle a...(Full transcript available to logged in subscribers.).
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