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Bill Higgins Discusses Importance of Trade Shows and Importance of Consumers Tasting the Product

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Total Case Duration :

  • Date Added : 6/26/2002
  • Clip Duration : 1 min. 4 sec.

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Bill Higgins

  • , Saratoga Garlic
  • male
  • Caucasian
  • 1958 (Age: 63 years old)
  • Bill Higgins - Interview - Saratoga Garlic
  • Video 1 of 15 in this Case
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Biography

Bill Higgins is the owner of Saratoga Garlic in Saratoga Springs, NY. The company is an organic produce and garlic farm.

A conversation with a steak house owner in Manhattan gave Bill Higgins the idea of farming organic produce. He gave up his initial idea of carrots and potatoes for garlic mainly due to the fact that is doesn't require the amount of acreage a field crop would require.

Well, yeah this has been something very interesting to learn. Tradeshows is a whole world unto itself, as I'm finding out, and some of the tradeshows you actually have to be juried and meeting with a, you have to send them pictures of your product and pictures of your booth and they determine wheth...(Full transcript available to logged in subscribers.).

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Bill Higgins videos

Video 1 of 15 Bill Higgins Outlines Saratoga Garlic's Product Line
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 56 sec.
Video 2 of 15 Bill Higgins Discusses Business Growth Through Targeting New York City Markets and Manufacturing Gourmet Food Items
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 46 sec.
Video 3 of 15 Bill Higgins Outlines Saratoga Garlic's Marketing Through Delis and Beverage Centers
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 0 sec.
Video 4 of 15 Bill Higgins Discusses Importance of Trade Shows and Importance of Consumers Tasting the Product
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 4 sec.
Video 5 of 15 Bill Higgins Outlines Plan to Increase Volume of Sales to Make Business a Full-Time Endeavor
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 37 sec.
Video 6 of 15 Bill Higgins Discusses Personal Business Background
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 38 sec.
Video 7 of 15 Bill Higgins Discusses Creating a Business Plan to Get Buy-In from Economic Council
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 21 sec.
Video 8 of 15 Bill Higgins Discusses Testimonials and Market Research
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 2 min. 42 sec.
Video 9 of 15 Bill Higgins Discusses Changes in His Business Plan and Taking Control over Product Manufacturing
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 53 sec.
Video 10 of 15 Bill Higgins Discusses Marketing Challenges in Product Labeling, E-Commerce and Hidden Costs
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 8 sec.
Video 11 of 15 Bill Higgins States Business Growth and Expansion Has Been Planned
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 37 sec.
Video 12 of 15 Bill Higgins Shares Importance of Becoming a Certified Organic Grower
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 2 min. 0 sec.
Video 13 of 15 Bill Higgins Discusses Challenge of Delivering Gourmet Food Products for an Acceptable Cost
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 46 sec.
Video 14 of 15 Bill Higgins Shares Good Advice - Determine Your Market and Write a Business Plan
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 39 sec.
Video 15 of 15 Bill Higgins Shares Thoughts on Being an Entrepreneur
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 26 sec.

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