Paul Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Valley Farm. His background includs retailing, business, and agriculture. Much attention to marketing facilitated sales of his diverse organic fruits, vegetables, and perennials.
[Paul] We did not in the beginning have any business plan and we really have not done any business planning. I think it's something that Sandy and I both maybe have a strength of. We like to do business and we think of our farm as a business and that's maybe a way of since we didn't start in far...(Full transcript available to logged in subscribers.).
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