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Laura Colosi Discusses Process of Choosing a PR Firm

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  • Date Added : 12/14/2007
  • Clip Duration : 1 min. 0 sec.

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Laura Colosi

  • Founder, ThinkWorks
  • female
  • Caucasian
  • 1970 (Age: 54 years old)
  • Laura Colosi - Interview - ThinkWorks
  • Video 1 of 29 in this Case
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Biography

Laura Colosi is Chief Operating Officer for ThinkWorks. Additionally, she is an Extension Associate at Cornell University where she works to improve parent education for the statewide Cooperative Extension Administration. She is also developing an assessment and reporting system for parent education programs in New York in hopes of developing a model for national implementation. In addition to her work at Cornell, Laura serves as a consultant to external organizations on applying systems thinking to evaluate educational and outreach programs.

Colosi's prior research interests included the impact of social policies on parents and their children, with a particular interest in low-income families. She has conducted evaluations of several New York State programs including: parent education series such as the Parenting Skills Workshop Series, the Strengthening Families Program and the Literacy Institute; the statewide Food Stamp Nutrition Education Program, Eat Smart New York; a 3 year evaluation of the Teenage Homelessness Prevention Program in Ronkonkoma, New York; as well as the NYS Citizens' Coalition for Children's Post Adoption and Preservation Services.

Laura Colosi holds both a Masters in Public Administration from Cornell University's Institute for Public Affairs and a Ph.D. from the College of Human Ecology at Cornell.

When we were looking for a PR firm, which I have ... neither one of us knew really what that process would be like. It came down to two things. It came down to cost, what firm we could afford and fit and if you're lucky you'll find one that hits on both of those things and it will take a while and...(Full transcript available to logged in subscribers.).

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Laura Colosi videos

Video 1 of 29 Laura Colosi Discusses Academic and Professional Background
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 58 sec.
Video 2 of 29 Laura Colosi Discusses Decision To Pursue PhD
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 47 sec.
Video 3 of 29 Laura Colosi Discusses Attraction To Cornell University
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 0 min. 42 sec.
Video 4 of 29 Laura Colosi Discusses How Academic Priorities Changed Based on Family Needs
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 39 sec.
Video 5 of 29 Laura Colosi Feels One Should Work First Before Getting Masters Degree
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 0 min. 41 sec.
Video 6 of 29 Laura Colosi Discusses Similarities and Differences Between Academic and Business Environments
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 39 sec.
Video 7 of 29 Laura Colosi Discusses Challenges Of Starting a Company
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 17 sec.
Video 8 of 29 Laura Colosi States Entrepreneurship Is About Risk Taking And Persistence
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 5 sec.
Video 9 of 29 Laura Colosi States Risk Is A Huge Motivator
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 0 min. 29 sec.
Video 10 of 29 Laura Colosi States Men and Women Have Different Thinking Styles
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 0 min. 41 sec.
Video 11 of 29 Laura Colosi States Best Solutions Can Often Come Out Of Conflict
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 37 sec.
Video 12 of 29 Laura Colosi States Male Business Partner Is Often The One To Be Heard In Negotiation Situations
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/07
  • Laura Colosi
  • 0 min. 58 sec.
Video 13 of 29 Laura Colosi States Women Often Don't Speak Out In Business Situations
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 45 sec.
Video 14 of 29 Laura Colosi Shares Challenges Of Finding a Work-Life Balance
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 38 sec.
Video 15 of 29 Laura Colosi States There Is A Different Learning Curve In The Dynamic Environment Of a Startup
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 26 sec.
Video 16 of 29 Laura Colosi States Success Is Defined As Having An Impact On People's Lives
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 12 sec.
Video 17 of 29 Laura Colosi Discusses Process of Determining Product Pricing
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 34 sec.
Video 18 of 29 Laura Colosi Shares Thoughts On Working With China
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 2 min. 17 sec.
Video 19 of 29 Laura Colosi States Relationships Are The Most Important Part of Business
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 0 min. 37 sec.
Video 20 of 29 Laura Colosi States Business Is Like Another One Of Her Children
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 0 min. 21 sec.
Video 21 of 29 Laura Colosi Discusses Use Of Blogs As Part of Business
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 2 min. 7 sec.
Video 22 of 29 Laura Colosi Discusses Process of Choosing a PR Firm
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 0 sec.
Video 23 of 29 Laura Colosi States Importance of Being Able To Articulate Your Company And Product In Two Minutes Or Less
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/07
  • Laura Colosi
  • 0 min. 39 sec.
Video 24 of 29 Laura Colosi States Running A Startup Is Both Exhausting and Liberating
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 32 sec.
Video 25 of 29 Laura Colosi Discusses Think Block Design
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 2 min. 3 sec.
Video 26 of 29 Laura Colosi States Magnetic Aspect of Thinkblocks Emphasizes Relationships
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 2 min. 31 sec.
Video 27 of 29 Laura Colosi Discusses Rationale Behind Thinkblocks Being Hollow
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 58 sec.
Video 28 of 29 Laura Colosi States Thinkblocks Teaches Systems Thinking
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 2 sec.
Video 29 of 29 Laura Colosi States Thinkblocks Also Help Children Learn About Perspective
  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
  • Laura Colosi
  • 1 min. 56 sec.

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  • Laura Colosi - Interview - ThinkWorks
  • 12/14/2007
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