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Rosa Sugranes Discusses Finding and Targeting Tile Market

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Total Case Duration :

  • Date Added : 2/2/2001
  • Clip Duration : 1 min. 19 sec.

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Rosa Sugranes

  • Chairman, Iberia Tiles
  • female
  • Hispanic
  • 1958 (Age: 62 years old)
  • Rosa Sugranes - Interview - Iberia Tiles
  • Video 1 of 23 in this Case
  • View All Available Videos

Biography

Iberia Tiles was founded in August 1979 by ceramic tile manufacturer Ramon Sugranes, President of Ceramica Sugranes, of Barcelona, Spain and his partner, Jacinto Mas, who quickly transferred the managerial responsibilities to Ramon's daughter, Rosa Sugranes. Ms. Sugranes reached a significant milestone when she was selected by the Small Business Council of America (SBCA) to receive its prestigious Small Business Person of the Year Award, which was presented at the U.S. Capitol. She was recognized for her outstanding efforts and achievements as a representative of the nation's small businesses. Rosa Sugranes holds an undergraduate degree from the University of Barcelona.

Did you change who the marketplace was? For example before these dusty warehouses were selling to construction people and now you are selling to designers. We are selling to everybody because we have never limited ourselves. We sell to everybody, we sell to retailers, we sell to the designers and...(Full transcript available to logged in subscribers.).

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Rosa Sugranes videos

Video 1 of 23 Rosa Sugranes Discusses Desire to Pursue and MBA and Continue To Learn About Finance
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 31 sec.
Video 2 of 23 Rosa Sugranes Discusses Early Years of Iberia Tiles
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 4 min. 4 sec.
Video 3 of 23 Rosa Sugranes Discusses Early Vision and Realization That Spain and Italy Were Stronger in Tile Than US
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 48 sec.
Video 4 of 23 Rosa Sugranes Discusses Finding and Targeting Tile Market
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 19 sec.
Video 5 of 23 Rosa Sugranes Discusses Iberia Tiles' Competitive Advantage
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 8 sec.
Video 6 of 23 Rosa Sugranes Discusses Mission Statement and Customer Service Orientation of Company
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 51 sec.
Video 7 of 23 Rosa Sugranes Discusses Lack of Profits in the First Few Years and Current Focus on Continual Improvement
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 59 sec.
Video 8 of 23 Rosa Sugranes Admits Iberia Tiles Never Had A Formal Business Plan
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 0 min. 24 sec.
Video 9 of 23 Rosa Sugranes Provides Examples of How Company Has Been Adaptable and Handled Change
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 2 min. 45 sec.
Video 10 of 23 Rosa Sugranes Discusses Importance of Developing and Growing Vendor Relationships
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 54 sec.
Video 11 of 23 Rosa Sugranes Discusses Management Structure of Iberia Tiles and Balancing Work with Family
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 4 min. 35 sec.
Video 12 of 23 Rosa Sugranes Shares Thoughts on Work/Family Balance
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 0 min. 52 sec.
Video 13 of 23 Rosa Sugranes Discusses Marriage, Starting a Business and Economic Independence
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 3 min. 38 sec.
Video 14 of 23 Rosa Sugranes Finds Managing and Mentoring People Is More Difficult Than Expected
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 57 sec.
Video 15 of 23 Rosa Sugranes Discusses Challenges of Managing People
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 2 min. 39 sec.
Video 16 of 23 Rosa Sugranes Funds Startups Thought Business Partnerships, Strong Vendor Relationships and Cash Management
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 0 min. 57 sec.
Video 17 of 23 Rosa Sugranes Discusses Importance of Positive Cash Flow
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 36 sec.
Video 18 of 23 Rosa Sugranes Discusses Attitudes Towards Risk and Uncertainty
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 25 sec.
Video 19 of 23 Rosa Sugranes Discusses Company's Size and Strategy for Growth
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 2 min. 23 sec.
Video 20 of 23 Rosa Sugranes Discusses Being a Woman in Business and Thoughts on Hiring Men and Women For Different Roles in the Company
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 2 min. 17 sec.
Video 21 of 23 Rosa Sugranes Discusses Ethics and Handling Kickbacks From Tile Installers
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 4 min. 19 sec.
Video 22 of 23 Rosa Sugranes Shares Advice For Students Starting Out in Business
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 1 min. 6 sec.
Video 23 of 23 Rosa Sugranes Discusses Tradeoff of Being An Entrepreneur - Worry versus Flexibility
  • Rosa Sugranes - Interview - Iberia Tiles
  • 2/7/2001
  • Rosa Sugranes
  • 0 min. 44 sec.

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