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Elizabeth Ryan Discusses Informal Market Research Methods

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Total Case Duration :

  • Date Added : 4/5/2002
  • Clip Duration : 2 min. 11 sec.

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Elizabeth Ryan

  • CEO & Founder, Breezy Hill Orchard
  • female
  • Caucasian
  • 1960 (Age: 61 years old)
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • Video 1 of 22 in this Case
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Biography

Elizabeth Ryan developed a passion for agriculture from earlier generations and is CEO of Breezy Hill Orchard.

Developed for and sold to thousands of New Yorkers in the Union Square Green Market, their products include apples, pears, peaches, plums, nectarines, and the value-added products that come from these fruits. The most significant of these value-added products is draft cider, for which the company aggressively raised private equity to launch a national product.

Elizabeth Ryan is a graduate of Cornell University.

We did what I call informal market research, and we had some kind of curious results. One of the things I did was I looked at the demographics. We were making an alcoholic cider. I looked at the demographics of who was drinking alcoholic cider at that time and there were some contradictory things...(Full transcript available to logged in subscribers.).

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Elizabeth Ryan videos

Video 1 of 22 Elizabeth Ryan Discusses Background of Breezy Hill Orchard
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 46 sec.
Video 2 of 22 Elizabeth Ryan Discusses Product Lines of Breezy Hill Orchard and Hudson Valley Draft Cider Company
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 47 sec.
Video 3 of 22 Elizabeth Ryan Discusses Founding of the Hudson Valley Draft Cider Company
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 7 sec.
Video 4 of 22 Elizabeth Ryan States Success of Breezy Hill Orchard Due to NYC's Union Square Green Market
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 41 sec.
Video 5 of 22 Elizabeth Ryan States Customers Used to Test Market and Validate New Products
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 54 sec.
Video 6 of 22 Elizabeth Ryan Discusses Early Success Which Led to Distribution Problems
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 42 sec.
Video 7 of 22 Elizabeth Ryan Discusses Challenges of Marketing Against Large Competitors
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 54 sec.
Video 8 of 22 Elizabeth Ryan Shares Thoughts on Hiring Experienced Marketing Professionals
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 10 sec.
Video 9 of 22 Elizabeth Ryan Shares Thoughts on Market Research
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 35 sec.
Video 10 of 22 Elizabeth Ryan Discusses Marketing Challenges
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 23 sec.
Video 11 of 22 Elizabeth Ryan Discusses Informal Market Research Methods
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 2 min. 11 sec.
Video 12 of 22 Elizabeth Ryan Discusses New Product Introductions
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 31 sec.
Video 13 of 22 Elizabeth Ryan Discusses Marketing Challenge of Earning Return Customers
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 58 sec.
Video 14 of 22 Elizabeth Ryan Discusses Benefits of Market Research
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 29 sec.
Video 15 of 22 Elizabeth Ryan Shares Thoughts on Business Planning
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 24 sec.
Video 16 of 22 Elizabeth Ryan Shares Thoughts on Financial Analysis
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 2 min. 18 sec.
Video 17 of 22 Elizabeth Ryan Discusses Importance of Finding Advisors to Mentor the Business
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 28 sec.
Video 18 of 22 Elizabeth Ryan Discusses Importance of Networking with Similar Businesses in Community
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 8 sec.
Video 19 of 22 Elizabeth Ryan Discusses Biggest Surprise Encountered by the Hudson Valley Draft Cider Company - the Competitive Industry
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 22 sec.
Video 20 of 22 Elizabeth Ryan Discusses Challenge of Earning and Keeping Shelf Space
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 0 min. 15 sec.
Video 21 of 22 Elizabeth Ryan Discusses Entrepreneurship, Staff Members, and Family Life
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 37 sec.
Video 22 of 22 Elizabeth Ryan Discusses Importance of Maintaining Integrity and Product Quality
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 8 sec.

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  • Elizabeth Ryan - Interview - Breezy Hill Orchard
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