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Kevin McGovern Discusses SoBe's Marketing Strategy

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Total Case Duration :

  • Date Added : 4/21/2006
  • Clip Duration : 0 min. 46 sec.

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Kevin McGovern

  • Founder, McGovern and Associates
  • male
  • Caucasian
  • 1948 (Age: 72 years old)
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • Video 1 of 53 in this Case
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Biography

Kevin McGovern is the Chairman and CEO of McGovern Capital LLC, which provides Intellectual Property Rights Strategy, and originates, structures and implements capital formation, joint ventures and business alliances. In addition, he is also the principal of McGovern & Associates, which specializes in corporate law and intellectual property strategy with an emphasis on emerging businesses, mergers and acquisitions, securities, patent enforcement, corporate and partnership joint ventures, capital formation and R&D financing.

Kevin McGovern received his undergraduate degree from Cornell University and his law degree from St. John's University School of Law. He has also studied at the London School of Economics and Political Science.

The marketing pitch was healthy hedonism. We wanted to put a smile on your face. We were a little edgy, we played with that lizard, some women didn't like it. It wasn't that we were trying, we just wanted to put it, you know, we put... we were the first to put that message inside the cap. We jus...(Full transcript available to logged in subscribers.).

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Kevin McGovern videos

Video 1 of 53 Kevin McGovern Discusses Relationship With Investcorp
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 57 sec.
Video 2 of 53 Kevin McGovern States Importance of Always Havign Exit Strategy In Mind
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 2 sec.
Video 3 of 53 Kevin McGovern Provides Definition of Strategic Buyer
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 44 sec.
Video 4 of 53 Kevin McGovern States Importance of Having Solid Company Infrastructure
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 2 sec.
Video 5 of 53 Kevin McGovern States Successful Businesses Know How To Execute The Fundamentals
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 38 sec.
Video 6 of 53 Kevin McGovern Provides Example of Company That Failed To Execute
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 2 min. 12 sec.
Video 7 of 53 Kevin McGovern Discusses Importance of Planning
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 54 sec.
Video 8 of 53 Kevin McGovern Discusses Corporate Organizational Structures and Importance of Protection
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 51 sec.
Video 9 of 53 Kevin McGovern Shares Thoughts on LLCs (Limited Liability Company)
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 50 sec.
Video 10 of 53 Kevin McGovern Shares Thoughts on C-Corps
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 24 sec.
Video 11 of 53 Kevin McGovern States Advantages of Starting an LLC
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 33 sec.
Video 12 of 53 Kevin McGovern States Venture Capitalists Prefer C-Corps
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 39 sec.
Video 13 of 53 Kevin McGovern States Liability and Taxes Drive Decision Regarding Organizational Structure
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 56 sec.
Video 14 of 53 Kevin McGovern States Importance of Keeping Organizational Rights and Structure Simple
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 2 sec.
Video 15 of 53 Kevin McGovern Shares Thoughts on Preferred Stock
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 13 sec.
Video 16 of 53 Kevin McGovern Outlines Importance of the Mission Statement
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 9 sec.
Video 17 of 53 Kevin McGovern Shares Thoughts on Founders Stock
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 47 sec.
Video 18 of 53 Kevin McGovern States Importance of Organizing Company As It Matures
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 25 sec.
Video 19 of 53 Kevin McGovern States Importance of Upgrading Company Talent By Hiring People Smarter Than You
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 59 sec.
Video 20 of 53 Kevin McGovern Discusses Challenges of Managing Talented People
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 24 sec.
Video 21 of 53 Kevin McGovern Discusses Challenges of Managing Scientists
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 36 sec.
Video 22 of 53 Kevin McGovern Discusses Challenge of Recruiting Friends
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 39 sec.
Video 23 of 53 Kevin McGovern States Being An Entrepreneur Often Means Taking a Huge Financial Risk
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 2 min. 12 sec.
Video 24 of 53 Kevin McGovern Discusses Distribution of SoBe Beverages
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 11 sec.
Video 25 of 53 Kevin McGovern States SoBe Beat Competition Through Better Execution
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 29 sec.
Video 26 of 53 Kevin McGovern States Importance of Educating Your Customers
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 6 sec.
Video 27 of 53 Kevin McGovern Discusses Personal Role in Finance in SoBe
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 2 min. 4 sec.
Video 28 of 53 Kevin McGovern Shares Example of How SoBe Succeeded Thanks To Focusing on Fundamentals
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 15 sec.
Video 29 of 53 Kevin McGovern Discusses SoBe's Marketing Strategy
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 46 sec.
Video 30 of 53 Kevin McGovern Shares Thoughts on Business of Retail
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 8 sec.
Video 31 of 53 Kevin McGovern States One Can License Technology While Building an Operating Business
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 28 sec.
Video 32 of 53 Kevin McGovern States Importance of Trusting Scientists
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 46 sec.
Video 33 of 53 Kevin McGovern Discusses Importance of Building Value Within The Company
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 17 sec.
Video 34 of 53 Kevin McGovern Provides Definition of Product Knockoffs
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 43 sec.
Video 35 of 53 Kevin McGovern Shares Thoughts on Exclusive Rights and Organic Growth
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 23 sec.
Video 36 of 53 Kevin McGovern States Importance of Developing Relationships on Business and Personal Levels
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 37 sec.
Video 37 of 53 Kevin McGovern Discusses Exclusive Versus Non-exclusive Rights
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 37 sec.
Video 38 of 53 Kevin McGovern Shares Thoughts on Licensing Fees
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 26 sec.
Video 39 of 53 Kevin McGovern Discusses Performance Clauses On Licensing Agreements
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 40 sec.
Video 40 of 53 Kevin McGovern Shares Thoughts on Writing Licensing Contract
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 50 sec.
Video 41 of 53 Kevin McGovern Discusses Licensing Negotiations With L'Oreal
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 2 min. 26 sec.
Video 42 of 53 Kevin McGovern Discusses Importance of Performing Due Diligence Prior To Licensing Agreement
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 34 sec.
Video 43 of 53 Kevin McGovern Shares Thoughts on Duration of Licensing Agreements
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 14 sec.
Video 44 of 53 Kevin McGovern States A License Agreement Is Like A Partnership
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 44 sec.
Video 45 of 53 Kevin McGovern Shares Thoughts on Licensing Access To New Technology
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 54 sec.
Video 46 of 53 Kevin McGovern Provides Definition of Syndication
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 45 sec.
Video 47 of 53 Kevin McGovern Discusses Dos And Don'ts In Joint Ventures
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 38 sec.
Video 48 of 53 Kevin McGovern States Importance of Understanding The End Game
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 0 min. 56 sec.
Video 49 of 53 Kevin McGovern Discusses KX Water Filtration Project
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 1 min. 37 sec.
Video 50 of 53 Kevin McGovern Shares Difficulties In KX Water Filer Business
  • Kevin McGovern - Lecture - General Business Issues and Licensing
  • 4/21/2006
  • Kevin McGovern
  • 4 min. 0 sec.

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