( 607) 227-8695 info@prendismo.com

Michael Crooke Discusses Intrinsic Values at Patagonia

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 4/19/2001
  • Clip Duration : 1 min. 39 sec.

Playlists

Please Login to create playlists

Michael Crooke

  • CEO, Patagonia
  • male
  • Caucasian
  • 1959 (Age: 62 years old)
  • Michael Crooke - Interview - Patagonia
  • Video 1 of 15 in this Case
  • View All Available Videos

Biography

Michael Crooke's passion for the environment and the outdoors has been with him for many years. Every position that he has taken in his career has been in an outdoor company and his current position as CEO of Patagonia, Inc. and Patagonia's parent company Lost Arrow Corporation is no different.

Following his undergraduate education, Crooke's career in the outdoor world started with jobs at Yakima and Moonstone Mountaineering. He worked as general manager at Kelty Packs for several years and then became CEO/chairman of Pearl Izumi (a Colorado based cycling apparel company) before he joined Patagonia in 1999. Crooke's environmental thinking is a perfect match with Patagonia and he now acts as an entrepreneur within the company. He creatively runs a multi-million dollar company while working toward environmental sustainability within and beyond the company.

Crooke received a B.S. degree in Forestry and an MBA from Humboldt State University.

The question you ask, is, most people do ask it just like that. How do you transfer the values into business, But, in effect, since it was at the very beginning of the company. We're not trying to be an outdoors company, We're not trying to be passionate about. We're not trying to be environmentally...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Michael Crooke videos

Video 1 of 15 Michael Crooke Discusses Background on Founding of Patagonia
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 2 min. 53 sec.
Video 2 of 15 Michael Crooke Discusses Environmental Roots of Patagonia
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 1 min. 44 sec.
Video 3 of 15 Michael Crooke Discusses Intrinsic Values at Patagonia
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 1 min. 39 sec.
Video 4 of 15 Michael Crooke States Patagonia Looks For Employees Who Think Outside the Box
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 1 min. 12 sec.
Video 5 of 15 Michael Crooke States Importance of Hiring People Who Have Passion
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 0 min. 28 sec.
Video 6 of 15 Michael Crooke Discusses Design Organization at Patagonia
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 1 min. 31 sec.
Video 7 of 15 Michael Crooke Discusses Design Philosophy at Patagonia
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 0 min. 55 sec.
Video 8 of 15 Michael Crooke Shares Thoughts on the Definition of Entrepreneur
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 1 min. 8 sec.
Video 9 of 15 Michael Crooke Discusses How Patagonia Encourages Entrepreneurial Thinking in the Organization
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 0 min. 58 sec.
Video 10 of 15 Michael Crooke Discusses Diversity of Patagonia's Distribution Channels
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 0 min. 52 sec.
Video 11 of 15 Michael Crooke Discusses R&D on Fabric and Designs at Patagonia
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 1 min. 31 sec.
Video 12 of 15 Michael Crooke Discusses Instances When Intellectual Property Should Be Shared
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 2 min. 4 sec.
Video 13 of 15 Michael Crooke Discusses Social Responsibility At the Corporate Level
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 2 min. 11 sec.
Video 14 of 15 Michael Crooke Discusses Company Growth at Patagonia
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 1 min. 38 sec.
Video 15 of 15 Michael Crooke Shares Advice For Budding Designers
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 0 min. 55 sec.

RELATED VIDEOS

Michael Crooke Discusses Intrinsic Values at Patagonia
  • Michael Crooke - Interview - Patagonia
  • 4/19/2001
  • Michael Crooke
  • 1 min. 39 sec.
Erika Fowler-Decatur States Company Values Are Competitive Benefit
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 0 min. 54 sec.
Bill Shore Discusses Determining Alignment with Corporations
  • Bill Shore - Interview - Share Our Strength
  • 9/15/2004
  • Bill Shore
  • 2 min. 38 sec.
Earl Blanks Shares Thoughts on Saving Inner Cities Through Economic Development
  • Earl Blanks - Lecture - Party City
  • 11/18/04
  • Earl Blanks
  • 2 min. 1 sec.
Seth Goldman Discusses The Cost of Values
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 41 sec.
Seth Goldman Discusses Values At Honest Tea and Importance of Authenticity
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 3 min. 11 sec.
Seth Goldman States Corporate Values Drive All Decisions
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 31 sec.
Kevin McGovern States Social Capitalism Is Becoming a Mega Trend
  • Kevin McGovern - Lecture - Social Entrepreneurship and Innovation
  • 4/14/2006
  • Kevin McGovern
  • 0 min. 58 sec.
Caroline Baillie Shares Thoughts on Social Responsibility, Charity and Justice
  • NCIIA 11th Annual Meeting - Caroline Baillie - Lecture on Innovation
  • 3/23/2007
  • Caroline Baillie
  • 3 min. 39 sec.
Bena Burda Discusses Challenge of Maintaining Company's Social Mission
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 3 min. 42 sec.