Paul Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Valley Farm. His background includs retailing, business, and agriculture. Much attention to marketing facilitated sales of his diverse organic fruits, vegetables, and perennials.
[Paul] We did not do any, what do you want to say, formal market research for our farm in the sense of going - when I first wanted to get into farming I worked for another vegetable farmer and with that, of course, I was taken to the farmers' markets and I saw what was going on and saw how people ...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
