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Bena Burda Discusses Challenge of Maintaining Company's Social Mission

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Total Case Duration :

  • Date Added : 4/20/2007
  • Clip Duration : 3 min. 42 sec.

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Bena Burda

  • Founder, Maggie's Organics
  • female
  • Caucasian
  • 1956 (Age: 66 years old)
  • Bena Burda - Interview - Maggie's Organics
  • Video 1 of 14 in this Case
  • View All Available Videos

Biography

Bena Burda is the founder and owner of Clean Clothes, Inc. and Maggie's Organics, a company that makes cotton and wool socks, men's and women's clothes, and baby apparel, all from organic fibers.

Burda's organic career began with Eden Foods in 1978. As the company's sales manager, she helped introduce the first certified organic soymilk in the United States. Later, when she was sales manager for Bearito's Brand Organic Tortilla Chips, and the company began rotating organic cotton with its corn crops, Burda began experimenting with the cotton. In 1992 she and financial partner Jennifer Mueller co-founded Maggie's Organics, and in 1997 Burda bought out the company from Mueller to create Maggie's Organics/Clean Clothes.

Bena Burda has a background in organic agriculture, and received the 2003 Organic Leadership award from the Organic Trade Association.

I think that at this point, our business is sophisticated enough that we attract employees that wanna ... want to be involved in a company like that, that are already sort of predisposed to want to have an impact on people's lives but it's very challenging now that we've started to work with this wo...(Full transcript available to logged in subscribers.).

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Bena Burda videos

Video 1 of 14 Bena Burda Discusses Business Background and Founding of Maggie's Organics
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 3 min. 20 sec.
Video 2 of 14 Bena Burda Discusses First Product of Socks and Growing The Business
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 1 min. 31 sec.
Video 3 of 14 Bena Burda Shares Story Of Ordering Shirts and Learning About Working Conditions In The Apparel Industry
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 4 min. 52 sec.
Video 4 of 14 Bena Burda Shares Story About T-Shirts For A Benefit And Getting In The Production Line to Finish The Order
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 7 min. 21 sec.
Video 5 of 14 Bena Burda Discusses Challenge of Maintaining Company's Social Mission
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 3 min. 42 sec.
Video 6 of 14 Bena Burda Discusses Huge Gap Between Co-op Workers and High Income Consumers
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 4 min. 43 sec.
Video 7 of 14 Bena Burda Shares Thoughts on Fair Trade and Organic Certification
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 4 min. 30 sec.
Video 8 of 14 Bena Burda Discusses Company's Attempt To Be As Green As Possible
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 3 min. 8 sec.
Video 9 of 14 Bena Burda Shares Distribution Challenges For Organic Products
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 5 min. 33 sec.
Video 10 of 14 Bena Burda Discusses Personal Desire To Expand Cooperative Movement
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 2 min. 34 sec.
Video 11 of 14 Bena Burda States Entrepreneurs Need To Be Determined and Need To Be Able To Make Compromises
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 0 min. 0 sec.
Video 12 of 14 Bena Burda Shares Thoughts on Success
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 1 min. 5 sec.
Video 13 of 14 Bena Burda Shares Story Of Selling Organic Goods To Wegmans
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/07
  • Bena Burda
  • 4 min. 51 sec.
Video 14 of 14 Bena Burda States Reality That Business Can Be An Agent Of Change
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 1 min. 21 sec.

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Bena Burda Discusses Challenge of Maintaining Company's Social Mission
  • Bena Burda - Interview - Maggie's Organics
  • 4/20/2007
  • Bena Burda
  • 3 min. 42 sec.