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Jessica Rolph Discusses Getting Product To Market

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Total Case Duration :

  • Date Added : 10/11/2013
  • Clip Duration : 3 min. 43 sec.

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Jessica Rolph

  • Fellow, HappyFamily Organic Superfoods
  • female
  • Caucasian
  • 1975 (Age: 46 years old)
  • Jessica Rolph - Lecture - HappyFamily
  • Video 1 of 7 in this Case
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Biography

Jessica Crolick Rolph is founding partner and COO of HappyFamily, a start-up company that produces and markets fresh-frozen, all organic baby and toddler meals. Previously she worked at Whole Foods in national purchasing for SPINS, the leading provider of information to the natural products industry. She also has worked with Lance Armstrong's business agent to develop the concept for the Lance Armstrong branded food line. Based on Newman's Own business model, all proceeds were to benefit Lance Armstrong Foundation.

Jessica Crolick Rolph received an MBA from the Johnson School at Cornell University in 2004, and was awarded a full MBA scholarship, the Park Leadership Fellowship, for leadership in socially responsible business.

As part of that fellowship, she helped launch Ithaca Fine Chocolates, a socially responsible, fair-trade-certified organic chocolate company based in Ithaca that makes and markets "Art Bars". Each chocolate bar features a card with a reproduction of work by local artists or international children's art. The students developed a business plan, including a financial accounting system and pricing model for the chocolate bars; helped source their manufacture; created a distribution plan using multiple channel; and developed a relationship with Whole Foods as a key sales partner.

In addition to holding an MBA from Cornell University, Jessica Crolick Rolph also received her BA from Cornell.

So we couldn't do the fresh. We decided we were going to do frozen. It was pretty risky because you were basically asking parents to change behavior. There are baby yogurts in the fridge aisle. There's obviously baby food in the baby food aisle but there is nothing related to baby food in the fr...(Full transcript available to logged in subscribers.).

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Jessica Rolph videos

Video 1 of 7 Jessica Rolph Discusses Dream of Becoming a Social Entrepreneur
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 2 min. 44 sec.
Video 2 of 7 Jessica Rolph Discusses Early Challenges In Building the Business
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 4 min. 30 sec.
Video 3 of 7 Jessica Rolph Discusses Getting Product To Market
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 3 min. 43 sec.
Video 4 of 7 Jessica Rolph Discusses Overcoming Problems and Importance of Persistence
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 3 min. 15 sec.
Video 5 of 7 Jessica Rolph States Having A Family Was A Leap Of Faith
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 0 min. 37 sec.
Video 6 of 7 Jessica Rolph Discusses Selling The Company
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 1 min. 33 sec.
Video 7 of 7 Jessica Rolph Discusses Challenges Of Selling Retail
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 1 min. 49 sec.