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Mark Wilson States A Good Idea Should Result In a Clearly Defined Product

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Total Case Duration :

  • Date Added : 3/9/2007
  • Clip Duration : 1 min. 55 sec.

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Mark Wilson

  • Principal, Initiatives Consulting
  • male
  • Caucasian
  • 1961 (Age: 60 years old)
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • Video 1 of 15 in this Case
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Biography

Mark Wilson has over 15 years of experience solving the complex design and process issues involved in launching new products that have generated over $600 million in annual sales. Prior to launching Initiatives Consulting, LLC in 1997, Wilson served in management roles at Bausch & Lomb, Inc, Baxter Healthcare, Inc., and Opkor, Inc, an optics company. His experience includes design, production, quality control, and marketing for a wide range of new health care and optical products for consumers and businesses.

As Principal of Initiatives Consulting, Wilson leads a team of experts that advise clients on the 'fuzzy front end of innovation' - determining whether ideas should move forward and how to move them towards commercialization. Clients include Baxter Healthcare, Xerox, numerous smaller companies, and universities such as Cornell, University of Michigan, and Rochester Institute of Technology.

Mark Wilson received an M.S. and B.S. in Mechanical Engineering from Rensselaer Polytechnical Institute.

You just go through these questions and if you can answer yes to every one of them then sure enough you do for sure have the world's next great idea and it's worth continuing. If you answer no to any of them, you really ought to think about not spending those seven years on that idea, maybe it's a ...(Full transcript available to logged in subscribers.).

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Mark Wilson videos

Video 1 of 15 Mark Wilson Shares Thoughts on Ideas
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 2 min. 40 sec.
Video 2 of 15 Mark Wilson States A Good Idea Should Result In a Clearly Defined Product
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 1 min. 55 sec.
Video 3 of 15 Mark Wilson States A Good Idea Should Solve A Problem
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 3 min. 38 sec.
Video 4 of 15 Mark Wilson States A Good Idea Should Make Money
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 2 min. 15 sec.
Video 5 of 15 Mark Wilson States A Good Idea Has Strong Market Penetration Potential
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 2 min. 33 sec.
Video 6 of 15 Mark Wilson States A Good Idea Is Part Of A Growing Market
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 1 min. 50 sec.
Video 7 of 15 Mark Wilson States A Good Idea Can Beat The Competition
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 2 min. 11 sec.
Video 8 of 15 Mark Wilson States Good Ideas Need Time and Money To Launch Successfully
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 1 min. 26 sec.
Video 9 of 15 Mark Wilson States Starbucks Would Have Been Rejected As A Good Idea Based on His Filter
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 3 min. 35 sec.
Video 10 of 15 Mark Wilson States Paychex Would Have Been Rejected As A Good Idea Based on His Filter
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 3 min. 7 sec.
Video 11 of 15 Mark Wilson States USA Today Would Have Been Rejected As A Good Idea Based on His Filter
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 1 min. 58 sec.
Video 12 of 15 Mark Wilson Shares Baxter Healthcare Example
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 4 min. 29 sec.
Video 13 of 15 Mark Wilson Shares Abbott Advantage Example
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 3 min. 8 sec.
Video 14 of 15 Mark Wilson States You Need To Be A Champion Of Your Idea
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 1 min. 25 sec.
Video 15 of 15 Mark Wilson Discusses Flush Syringe Project
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 0 min. 56 sec.

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Mark Wilson States A Good Idea Should Result In a Clearly Defined Product
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
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Mark Wilson States A Good Idea Should Solve A Problem
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
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Mark Wilson States A Good Idea Should Make Money
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
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  • 2 min. 15 sec.
Mark Wilson States A Good Idea Has Strong Market Penetration Potential
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
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Mark Wilson States A Good Idea Is Part Of A Growing Market
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
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  • 1 min. 50 sec.
Mark Wilson States A Good Idea Can Beat The Competition
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
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  • 2 min. 11 sec.
Mark Wilson States Good Ideas Need Time and Money To Launch Successfully
  • Invention To Venture - March 9, 2007 - Mark Wilson - Broken Rules of Commercialization
  • 3/9/2007
  • Mark Wilson
  • 1 min. 26 sec.