Sandy Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Valley Farm. Her background includs retailing, business, and agriculture. Much attention to marketing facilitated sales of her diverse organic fruits, vegetables, and perennials.
[Sandy] I think the only thing that surprised me, especially in the early years, is the customer demand for good, fresh, local products and we couldn't grow fast enough to meet the demand for customers. They're so loyal to us after being in the markets for several years and it's just a wonderful ...(Full transcript available to logged in subscribers.).
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