Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&G after graduation from college. His first role in the company was as a sales representative selling bar soap to supermarkets. Over the past 29 years of his career at P&G, he has had 18 different jobs in every P&G division with the exception of healthcare.
Norb Mayrhofer received his undergraduate degree in business from Geneseo State. He and his wife have five children.
The purpose of the business is to be in business, but it is to optimize the return on the assets deployed. That's what businesses do. If optimizing the return on the assets employed is best done by selling more to your current customer base, because they know you, they trust you, the level of reso...(Full transcript available to logged in subscribers.).
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Norb Mayrhofer States The Narrower Definition One Makes For A Target Customer, The More Helpful
Norb Mayrhofer States Importance of Finding Out If Anyone In Industry Is Targeting Customer Well And Learning From Them
Norb Mayrhofer Discusses Difference Between Controlling Costs and Optimizing Resources
