(512) 886-1662info@sunvia.com

John Cannon Shares Marketing and Packaging Concepts For New Frozen Food Line, Corner Bistro

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/1/2005
  • Clip Duration : 1 min. 57 sec.

Playlists

Please Login to create playlists

John Cannon

  • Business Development Director, Nestle
  • male
  • Caucasian
  • 1957 (Age: 65 years old)
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • Video 1 of 18 in this Case
  • View All Available Videos

Biography

John Cannon is the Business Development Director at Nestle USA. Prior to his role in business development, he spent 25 years of his career at Nestle in sales, with the last 12 running their largest market - New York.

John Cannon is a graduate of Bloomsburg University.

Then we come out with our varieties. Now I will talk about marketing. Let's look at what some of these say. Let me read a couple of them to you. Grilled chicken pasta, tender strips of seasoned grilled white meat chicken tossed with bow tie pasta, asparagus, mushrooms and sun dried tomatoes topp...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

John Cannon videos

Video 1 of 18 John Cannon Discusses Research Methods To Create New Food Products
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 55 sec.
Video 2 of 18 John Cannon Discusses Market Segmentation In Frozen Meals
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 53 sec.
Video 3 of 18 John Cannon Discusses Why Nestle Is Going After Upscale Frozen Food Market Segment
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 12 sec.
Video 4 of 18 John Cannon Discusses Questions That Must Be Asked When Developing a New Frozen Food Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 32 sec.
Video 5 of 18 John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 14 sec.
Video 6 of 18 John Cannon Discusses How Retail Pricing Is Determined
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 49 sec.
Video 7 of 18 John Cannon Shares Thoughts on Product Differentiation
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 42 sec.
Video 8 of 18 John Cannon Discusses How New Food Products Are Pitched To Retail Grocery Outlets
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 39 sec.
Video 9 of 18 John Cannon Shares Marketing and Packaging Concepts For New Frozen Food Line, Corner Bistro
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 57 sec.
Video 10 of 18 John Cannon Outlines Creation of a Marketing Calendar For a New Product Launch
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 19 sec.
Video 11 of 18 John Cannon Outlines How Nestle Will Raise Consumer Awareness of New Corner Bistro Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 31 sec.
Video 12 of 18 John Cannon Shares Examples of Event Marketing and Online Marketing
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 3 min. 0 sec.
Video 13 of 18 John Cannon Discusses Four Ps of Marketing and How Corner Bistro Will Approach Them
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 10 sec.
Video 14 of 18 John Cannon Discusses Allocation of Advertising Budget For New Product Launch
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 4 sec.
Video 15 of 18 John Cannon Discusses Advantage of Brand Identity With Toll House Morsels
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 26 sec.
Video 16 of 18 John Cannon Shares Example of Slotting Allowance in Grocery Stores
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 36 sec.
Video 17 of 18 John Cannon Discusses Private Label Consumer Differentiation
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 19 sec.
Video 18 of 18 John Cannon Discusses Some of Nestle's Product Failures
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 1 sec.

RELATED VIDEOS

Elizabeth Wolf Discusses Packaging and Product Image
  • Elizabeth Wolf - Interview - Angel Ridge Farms
  • 3/23/2001
  • Elizabeth Wolf
  • 0 min. 47 sec.
Erika Fowler-Decatur Discusses Challenge of Matching Art Bar Packaging With Overall Social Mission
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 2 min. 42 sec.
Erika Fowler-Decatur Discusses Use of Children's Art in Art Bar Packaging
  • Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
  • 5/1/2004
  • Erika Fowler-Decatur
  • 5 min. 16 sec.
Ron Yingling States Extra Spending on Packaging Can Result in More Sales
  • Ron Yingling - Interview - TreeBee Farm
  • 7/8/2003
  • Ron Yingling
  • 1 min. 1 sec.
Chuck Winship States Packaging Tries To Bring Feeling of Nostalgia
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 55 sec.
Norb Mayrhofer States Branding Strategy Is Visual
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 39 sec.
Tom Szaky Discusses Sourcing Bottles For Packaging Plant Food
  • Tom Szaky - Interview - TerraCycle
  • 10/31/2005
  • Tom Szaky
  • 1 min. 30 sec.
Steve Kurz Discusses Involving Schools To Get Recycled Bottles For Compost Packaging
  • Tom Szaky & Steve Kurz - Lecture - TerraCycle
  • 10/31/2005
  • Tom Szaky
  • 1 min. 1 sec.
Steve Kurz Discusses Packaging of TerraCycle Product
  • Tom Szaky & Steve Kurz - Lecture - TerraCycle
  • 10/31/2005
  • Tom Szaky
  • 1 min. 27 sec.
Steve Kurz Discusses Challenge of Expanding Product Line Using Only Garbage As Packaging
  • Tom Szaky & Steve Kurz - Lecture - TerraCycle
  • 10/31/2005
  • Tom Szaky
  • 1 min. 36 sec.