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Alison Gerlach Discusses Pitching Is About Telling A Story

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Total Case Duration :

  • Date Added : 02-07-12
  • Clip Duration : 1 min. 50 sec.

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Alison Gerlach

  • Founder, Allie's Edibles
  • female
  • Caucasian
  • 1971 (Age: 50 years old)
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • Video 1 of 26 in this Case
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Biography

Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker. In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process. Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.

I think in every aspect of our life, we tell a story. We're telling a story about ourselves, we're telling a story about a case study, we are telling a story to a client, we, you know, we have many stories we tell, either written or orally, and I think that art is getting lost. Students now say th...(Full transcript available to logged in subscribers.).

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Alison Gerlach videos

Video 1 of 26 Alison Gerlach Discusses Difference Between Goals And Desired Outcome
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 42 sec.
Video 2 of 26 Alison Gerlach Discusses Mistakes In Goals Versus Mistakes in Outcomes
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 48 sec.
Video 3 of 26 Alison Gerlach Explains Difference Between Real Networks and Virtual Networks
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 47 sec.
Video 4 of 26 Alison Gerlach Discusses How To Earn A Relationship In Networking
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 33 sec.
Video 5 of 26 Alison Gerlach Recommends Not Being Afraid Of Offering Help To Initiate a Network Connection
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 53 sec.
Video 6 of 26 Alison Gerlach Warns Against Quid Pro Quo in Networking
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 10 sec.
Video 7 of 26 Alison Gerlach Discusses Importance of Being Present
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 28 sec.
Video 8 of 26 Alison Gerlach Discusses Importance of Not Relying On Internet - But Instead Challenging Your Thinking
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 0 min. 58 sec.
Video 9 of 26 Alison Gerlach Discusses Entrepreneurial Bootstrapping
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 5 sec.
Video 10 of 26 Alison Gerlach States Business Plan Should Outline All Risks And Help Entrepreneur Vet The Idea
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 52 sec.
Video 11 of 26 Alison Gerlach Discusses Importance of Getting Customer Feedback As Early As Possible
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 3 min. 39 sec.
Video 12 of 26 Alison Gerlach States Two Truths In Business Are Cash Is King And Customers Are Vain
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 53 sec.
Video 13 of 26 Alison Gerlach States People Are Key Aspect of Successful Business
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 12 sec.
Video 14 of 26 Alison Gerlach Discusses Pitching Is About Telling A Story
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 50 sec.
Video 15 of 26 Alison Gerlach Discusses Common Pitching Mistakes
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 50 sec.
Video 16 of 26 Alison Gerlach States Market Opportunity Is More Important Than A Great Idea
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 56 sec.
Video 17 of 26 Alison Gerlach States Good Enough Is Good Enough
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 0 min. 59 sec.
Video 18 of 26 Alison Gerlach Discusses Incremental Innovation
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 0 min. 51 sec.
Video 19 of 26 Alison Gerlach States Passion and Vision Don't Necessarily Lead To Good Decision Making
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 13 sec.
Video 20 of 26 Alison Gerlach Discusses Importance Of Business Plan
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 13 sec.
Video 21 of 26 Alison Gerlach States Importance Of Developing Financial Model
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 28 sec.
Video 22 of 26 Alison Gerlach States Importance of Planning For The Worst
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 6 sec.
Video 23 of 26 Alison Gerlach Discusses Personal Achievement Of Not Going Bankrupt
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 49 sec.
Video 24 of 26 Alison Gerlach Offers Advice For Women In Business
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 4 min. 40 sec.
Video 25 of 26 Alison Gerlach Shares Thoughts On Life Decisions
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 34 sec.
Video 26 of 26 Alison Gerlach Discusses Challenge For Sharing Spotlight In a Marriage
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 20 sec.

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