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Steve Leveen States Entrepreneurs Need To Begin Before They Are Ready

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Total Case Duration :

  • Date Added : 4/22/2005
  • Clip Duration : 0 min. 53 sec.

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Steve Leveen

  • Co-founder and CEO, Levenger
  • male
  • Caucasian
  • 1954 (Age: 67 years old)
  • Steve Leveen - Interview - Levenger
  • Video 1 of 29 in this Case
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Biography

Steve Leveen is the co-founder and CEO of Levenger, known for its catalog of "tools for serious readers." Levenger (an amalgam of Leveen and his wife's last name, Granger), started out as a purveyor of state-of-the-art halogen book reading lights and grew to become a highly successful Internet and retail company, touting tools for serious readers, writers and thinkers. Today, Levenger is a multimillion dollar company with 225 employees and stores in Delray Beach, Fla., Boston and Chicago. The Levenger catalog is distributed to 24 million households annually.

Prior to starting Levenger with his wife in 1987, Leveen worked in marketing for a software firm in Boston, as a survey researcher for a firm in Washington, D.C. and as a journalist for McGraw-Hill in New York City.

Steve Leveen holds a B.A. in Biology from University of California, San Diego and a Master's in PhD in Sociology from Cornell University.

When I give talks to business people about starting out, my first point in this unlikely entrepreneur talk I give is, begin before you're ready. And what I mean by that is that planning is wonderful, it's important, do it. But then there comes a point where you have to launch yourself out and begi...(Full transcript available to logged in subscribers.).

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Steve Leveen videos

Video 1 of 29 Steve Leveen Discusses Academic Background
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 0 min. 57 sec.
Video 2 of 29 Steve Leveen Discusses Gaining Understanding of Business and Shares Thoughts on Business Planning
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 15 sec.
Video 3 of 29 Steve Leveen Discusses Beginning Of Levenger and Importance of Listening To Customers
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 11 sec.
Video 4 of 29 Steve Leveen Discusses Beginning of Levenger and Importance of Direct Marketing
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 23 sec.
Video 5 of 29 Steve Leveen Discusses Company Growth
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 4 min. 14 sec.
Video 6 of 29 Steve Leveen Discusses Hard Times At Levenger
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 59 sec.
Video 7 of 29 Steve Leveen States Internet Sales Were A Channel Shift More Than A Way To Attract New Customers
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 17 sec.
Video 8 of 29 Steve Leveen Discusses Entry Into Retail Store Sales
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 58 sec.
Video 9 of 29 Steve Leveen Provides Definition Of Direct Marketing
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 4 min. 3 sec.
Video 10 of 29 Steve Leveen Discusses Impact of Internet on Direct Marketing
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 57 sec.
Video 11 of 29 Steve Leveen States Reality That Hard Copy Catalogs Drive Internet Sales
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 8 sec.
Video 12 of 29 Steve Leveen Shares Thoughts on Advertising Online
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 54 sec.
Video 13 of 29 Steve Leveen Discusses Complexities of Advertising and Marketing in Current Environment
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 16 sec.
Video 14 of 29 Steve Leveen States The Most Valuable Employees Have Broad Expertise and Learn Quickly
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 14 sec.
Video 15 of 29 Steve Leveen Shares Thoughts on Hiring and Firing Employees
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 55 sec.
Video 16 of 29 Steve Leveen States Reality That Most Businesses Are People Businesses
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 15 sec.
Video 17 of 29 Steve Leveen Discusses Decision To Take Month-Long Business Leadership Course
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 55 sec.
Video 18 of 29 Steve Leveen States Good Leaders Have To Let Employees Make Mistakes
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 16 sec.
Video 19 of 29 Steve Leveen States An Entrepreneur Is an Opportunity Taker
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 56 sec.
Video 20 of 29 Steve Leveen States Innovation Often Comes From Lack of Resources
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 6 sec.
Video 21 of 29 Steve Leveen Discusses Challenges and Rewards of Being In Business With Spouse
  • Steve Leveen - Interview - Levenger
  • 4/22/05
  • Steve Leveen
  • 3 min. 16 sec.
Video 22 of 29 Steve Leveen Discusses Choice Not To Involve Children In Business
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 31 sec.
Video 23 of 29 Steve Leveen Shares Thoughts on Gender Bias In The Workplace
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 11 sec.
Video 24 of 29 Steve Leveen Discusses Challenges of Growing And Relying on Vendors
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 2 min. 0 sec.
Video 25 of 29 Steve Leveen States Surprise At Success and Growth Of Company Given His Lack of Formal Business Training
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 14 sec.
Video 26 of 29 Steve Leveen Shares Thoughts on Work-Life Balance
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 45 sec.
Video 27 of 29 Steve Leveen Shares Examples of How To Get Background in Business
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 17 sec.
Video 28 of 29 Steve Leveen States Business Plans Are Valuable For Existing Companies
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 0 min. 48 sec.
Video 29 of 29 Steve Leveen States Entrepreneurs Need To Begin Before They Are Ready
  • Steve Leveen - Interview - Levenger
  • 4/22/2005
  • Steve Leveen
  • 0 min. 53 sec.

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