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Matt Ackerson States Importance of Building Brand Identity

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Total Case Duration :

  • Date Added : 12/5/2007
  • Clip Duration : 1 min. 28 sec.

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Matt Ackerson

  • Founder and CEO, Scrimple.com
  • male
  • Caucasian
  • 1987 (Age: 33 years old)
  • Matt Ackerson - Interview - Scrimple.com
  • Video 1 of 16 in this Case
  • View All Available Videos

Biography

Matt Ackerson is a self-taught artist and computer programmer who started three businesses as an undergraduate at Cornell before graduating in Spring 2009. One of thoese businesses was Scrimple.com - a Web site featuring printable coupons for Ithaca establishments.

His latest venture, PetoVera, is best described as a web design business, and is Ackerson's fourth and final company which he plans to run and grow for the rest of his life.

Matt Ackerson is a graduate of Cornell University.

Well, one thing that we're trying to do is build a strong brand around Scrimple, you know, just the Scrimple head, the logo and what not and make it something that students will recognize automatically whenever they see it and associate it with certain qualities. On the merchant side, the advertiser...(Full transcript available to logged in subscribers.).

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Matt Ackerson videos

Video 1 of 16 Matt Ackerson Provides Background to Company, Scrimple.com
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 12 sec.
Video 2 of 16 Matt Ackerson States Business Planning Is Important Because It Helps You Plan For The Future Of the Company
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 0 min. 32 sec.
Video 3 of 16 Matt Ackerson States Business Plan Is a Living Document
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 0 min. 49 sec.
Video 4 of 16 Matt Ackerson States Importance of Building Brand Identity
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 28 sec.
Video 5 of 16 Matt Ackerson Discusses Desire To Bring Business Partners On Board
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 17 sec.
Video 6 of 16 Matt Ackerson States Managing People Requires Respect
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 33 sec.
Video 7 of 16 Matt Ackerson Discusses Initial Funding For Project
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 30 sec.
Video 8 of 16 Matt Ackerson States Importance Of Researching Viability Of Company Before Seeking Funding
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 31 sec.
Video 9 of 16 Matt Ackerson Discusses Next Stage of Scrimple.com's Funding
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 30 sec.
Video 10 of 16 Matt Ackerson Discusses Importance of Perseverance and Having The Right People On Board
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 2 min. 12 sec.
Video 11 of 16 Matt Ackerson States Business Is All About People
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 2 min. 27 sec.
Video 12 of 16 Matt Ackerson States Entrepreneurs Need Passion, Persistence and Patience
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 2 min. 5 sec.
Video 13 of 16 Matt Ackerson Discusses Balancing Startup With Academics
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 48 sec.
Video 14 of 16 Matt Ackerson States Advantage of Being a Young Entrepreneur Is That You Don't Have Other Obligations
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 24 sec.
Video 15 of 16 Matt Ackerson Discusses How He Built His Network
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 1 min. 29 sec.
Video 16 of 16 Matt Ackerson States Entrepreneurs Put Their Heart and Soul Into The Business
  • Matt Ackerson - Interview - Scrimple.com
  • 12/5/2007
  • Matt Ackerson
  • 3 min. 1 sec.

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