( 607) 227-8695 info@prendismo.com

Eric Ottaway Shares Example of Failure In Pursuing Brewery In Massachusetts

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 9/20/2006
  • Clip Duration : 2 min. 5 sec.

Playlists

Please Login to create playlists

Eric Ottaway

  • General Manager, Brooklyn Brewery
  • male
  • Caucasian
  • 1968 (Age: 53 years old)
  • Eric Ottaway - Panel - Brooklyn Brewery
  • Video 1 of 8 in this Case
  • View All Available Videos

Biography

Eric Ottaway started off his working career in management consulting and then left to join a client in the healthcare industry. He joined the Brooklyn Brewery in 1996 as manager of their Boston distributor, The Craft Brewers Guild. He now works out of the company headquarters in Brooklyn, and is the Brewery`s General Manager.

Ottaway's comments are from a panel discussion on "The Business of Wine, Beer and Spirits" organized by the Cornell Entrepreneur Network of the Metro New York region. The panel featured Roy Danis (Executive Vice President, Sales and Marketing, W.J. Deutsch & Sons, Ltd.), Eric Ottaway (General Manager of the Brooklyn Brewery) and Byron F. Hoover (Marketing Director, Jose Cuervo).

Eric Ottaway received his undergraduate degree from Yale and his MBA from Harvard.

I guess our biggest failure is I guess we go back about eight years ago, we were running a distributor in Massachusetts in addition to our distributor down here. We thought at that time that we might be the ... sort of be the ones that were going to lead a roll up around the country of all these sm...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Eric Ottaway videos

Video 1 of 8 Eric Ottaway Provides Overview of Alcohol Industry And Shares Initial Strategy of Brooklyn Brewery
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 2 min. 55 sec.
Video 2 of 8 Eric Ottaway Discusses Decision To Use Wind Power To Provide Energy For Brewery
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 1 min. 38 sec.
Video 3 of 8 Eric Ottaway Discusses Legal Challenges In Shipping Alcohol Across State Lines
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 1 min. 49 sec.
Video 4 of 8 Eric Ottaway States Beer Industry Is Less Regulated Than Wine and Spirits Industry
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 1 min. 46 sec.
Video 5 of 8 Eric Ottaway Discusses Importance of Web-Based Marketing For Brooklyn Brewery
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 0 min. 38 sec.
Video 6 of 8 Eric Ottaway Discusses Impact of Trading-Up Phenomenon On Beer Industry
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 2 min. 47 sec.
Video 7 of 8 Eric Ottaway Shares Example of Failure In Pursuing Brewery In Massachusetts
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 2 min. 5 sec.
Video 8 of 8 Eric Ottaway States Products Will Likely Stay Regional And Not Expand Nationally
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 1 min. 37 sec.

RELATED VIDEOS

Gabe Murphy Discusses Creating a Brand and Delivering the Message
  • Gabe Murphy - Interview - CommuniTech.net
  • 8/1/2000
  • Gabe Murphy
  • 2 min. 6 sec.
Rick Osofsky Discusses Startup Funding and Product Differentiation
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 4 min. 2 sec.
Thevaki Thambirajah Discusses Branding in Fragrance Industry
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 30 sec.
Thevaki Thambirajah Discusses Merchant-Ivory Independent Films and Importance of Consistency in Branding
  • Thevaki Thambirajah - Interview - Media/Film Consultant
  • 10/19/2004
  • Thevaki Thambirajah
  • 1 min. 2 sec.
Bill Shore Discusses Desire to Build Brand Definition
  • Bill Shore - Interview - Share Our Strength
  • 9/15/2004
  • Bill Shore
  • 1 min. 57 sec.
Earl Blanks Discusses Brand Group System at Procter and Gamble
  • Earl Blanks - Lecture - Party City
  • 11/18/04
  • Earl Blanks
  • 2 min. 2 sec.
Kenneth Grouf Shares Thoughts on Why Yahoo! Became a Strong Brand
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 2 min. 3 sec.
John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 14 sec.
Eric Ottaway Shares Example of Failure In Pursuing Brewery In Massachusetts
  • Eric Ottaway - Panel - Brooklyn Brewery
  • 9/20/2006
  • Eric Ottaway
  • 2 min. 5 sec.
Byron Hoover Discusses Challenge In Positioning New Tequila Products
  • Byron Hoover - Panel - Cuervo International
  • 9/20/2006
  • Byron Hoover
  • 1 min. 24 sec.