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Alison Gerlach Discusses Common Pitching Mistakes

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Total Case Duration :

  • Date Added : 02-07-12
  • Clip Duration : 1 min. 50 sec.

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Alison Gerlach

  • Founder, Allie's Edibles
  • female
  • Caucasian
  • 1971 (Age: 50 years old)
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • Video 1 of 26 in this Case
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Biography

Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker. In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process. Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.

The biggest errors I see when people are telling their story is when they create their story based on what they think the other person wants to hear. Because, frankly, it's not their place to assume what the other person wants to hear. Now that's not to say you shouldn't be very well prepared, you...(Full transcript available to logged in subscribers.).

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Alison Gerlach videos

Video 1 of 26 Alison Gerlach Discusses Difference Between Goals And Desired Outcome
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 42 sec.
Video 2 of 26 Alison Gerlach Discusses Mistakes In Goals Versus Mistakes in Outcomes
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 48 sec.
Video 3 of 26 Alison Gerlach Explains Difference Between Real Networks and Virtual Networks
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 47 sec.
Video 4 of 26 Alison Gerlach Discusses How To Earn A Relationship In Networking
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 33 sec.
Video 5 of 26 Alison Gerlach Recommends Not Being Afraid Of Offering Help To Initiate a Network Connection
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 53 sec.
Video 6 of 26 Alison Gerlach Warns Against Quid Pro Quo in Networking
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 10 sec.
Video 7 of 26 Alison Gerlach Discusses Importance of Being Present
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 28 sec.
Video 8 of 26 Alison Gerlach Discusses Importance of Not Relying On Internet - But Instead Challenging Your Thinking
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 0 min. 58 sec.
Video 9 of 26 Alison Gerlach Discusses Entrepreneurial Bootstrapping
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 5 sec.
Video 10 of 26 Alison Gerlach States Business Plan Should Outline All Risks And Help Entrepreneur Vet The Idea
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 52 sec.
Video 11 of 26 Alison Gerlach Discusses Importance of Getting Customer Feedback As Early As Possible
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 3 min. 39 sec.
Video 12 of 26 Alison Gerlach States Two Truths In Business Are Cash Is King And Customers Are Vain
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 53 sec.
Video 13 of 26 Alison Gerlach States People Are Key Aspect of Successful Business
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 12 sec.
Video 14 of 26 Alison Gerlach Discusses Pitching Is About Telling A Story
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 50 sec.
Video 15 of 26 Alison Gerlach Discusses Common Pitching Mistakes
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 50 sec.
Video 16 of 26 Alison Gerlach States Market Opportunity Is More Important Than A Great Idea
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 56 sec.
Video 17 of 26 Alison Gerlach States Good Enough Is Good Enough
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 0 min. 59 sec.
Video 18 of 26 Alison Gerlach Discusses Incremental Innovation
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 0 min. 51 sec.
Video 19 of 26 Alison Gerlach States Passion and Vision Don't Necessarily Lead To Good Decision Making
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 13 sec.
Video 20 of 26 Alison Gerlach Discusses Importance Of Business Plan
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 13 sec.
Video 21 of 26 Alison Gerlach States Importance Of Developing Financial Model
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 28 sec.
Video 22 of 26 Alison Gerlach States Importance of Planning For The Worst
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 6 sec.
Video 23 of 26 Alison Gerlach Discusses Personal Achievement Of Not Going Bankrupt
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 49 sec.
Video 24 of 26 Alison Gerlach Offers Advice For Women In Business
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 4 min. 40 sec.
Video 25 of 26 Alison Gerlach Shares Thoughts On Life Decisions
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 2 min. 34 sec.
Video 26 of 26 Alison Gerlach Discusses Challenge For Sharing Spotlight In a Marriage
  • Alison Gerlach - Interview - Entrepreneurship and Building a Business
  • 02-07-12
  • Alison Gerlach
  • 1 min. 20 sec.

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