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Kenneth Grouf Shares Thoughts on Why Yahoo! Became a Strong Brand

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Total Case Duration :

  • Date Added : 9/21/2005
  • Clip Duration : 2 min. 3 sec.

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Kenneth Grouf

  • Senior Brand Manager, Yahoo!
  • male
  • Caucasian
  • 1971 (Age: 50 years old)
  • Kenneth Grouf - Interview - Yahoo and City Year
  • Video 1 of 21 in this Case
  • View All Available Videos

Biography

Ken Grouf is the Founder and Co-Executive Director of the New York division of City Year. City Year unites a diverse group of 17 to 24 year-old young people for a year of full-time, rigorous community service, leadership development, and civic engagement.

Prior to starting City Year New York, Grouf was the Director of Brand Managment at Yahoo! Prior to Yahoo!, Ken was the Director of National Programs and Marketing at Do Something.

In 1993, he founded and served as the Executive Director of Students for Children, a non-profit organization that encouraged volunteerism and child advocacy on college campuses nationwide.

Ken Grouf received his undergraduate degree from Cornell University.

I think they need to focus on who they are and what they do best. There was a time where they also got rid of the yodel. It's back. And they - what Yahoo! needs to do right now is to look at the competitive space and where do they want to play in that competitive space? Are they a software compa...(Full transcript available to logged in subscribers.).

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Kenneth Grouf videos

Video 1 of 21 Kenneth Grouf Discusses Academic Background and Involvement In Community Service
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 3 min. 25 sec.
Video 2 of 21 Kenneth Grouf Shares Thoughts on Importance of Concerned Citizens and Not For Profit Organizations
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 3 min. 47 sec.
Video 3 of 21 Kenneth Grouf Discusses Importance of Teaching Social Responsibility In College
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 1 min. 55 sec.
Video 4 of 21 Kenneth Grouf Shares Thoughts on Leadership Styles
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 2 min. 26 sec.
Video 5 of 21 Kenneth Grouf Discusses Position As Director of Brand Management At Yahoo
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 1 min. 23 sec.
Video 6 of 21 Kenneth Grouf Discusses Branding
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 1 min. 44 sec.
Video 7 of 21 Kenneth Grouf Shares Thoughts on Getting Buy In And Listening To Employees and Consumers
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 1 min. 12 sec.
Video 8 of 21 Kenneth Grouf Discusses Corporate Culture at Yahoo
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 1 min. 31 sec.
Video 9 of 21 Kenneth Grouf Discusses Corporate and Personal Growth at Yahoo
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 1 min. 47 sec.
Video 10 of 21 Kenneth Grouf Discusses Positive and Negative Impact of Explosive Corporate Growth
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 1 min. 57 sec.
Video 11 of 21 Kenneth Grouf Shares Thoughts on Why Yahoo! Became a Strong Brand
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 2 min. 3 sec.
Video 12 of 21 Kenneth Grouf Discusses Decision To Move Back To New York and Start Branch of City Year
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 4 min. 14 sec.
Video 13 of 21 Kenneth Grouf Discusses How City Year Addresses Social Barriers Remaining In America
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 0 min. 56 sec.
Video 14 of 21 Kenneth Grouf Provides Background on City Year Organization
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 3 min. 33 sec.
Video 15 of 21 Kenneth Grouf Discusses Purpose of Being a Corp Member in City Year
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 1 min. 52 sec.
Video 16 of 21 Kenneth Grouf Discusses Founding of City Year
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 1 min. 15 sec.
Video 17 of 21 Kenneth Grouf Discusses City Year Response to Hurricane Katrina
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 2 min. 24 sec.
Video 18 of 21 Kenneth Grouf Shares Thoughts on Social Entrepreneurship
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 2 min. 32 sec.
Video 19 of 21 Kenneth Grouf States Importance of Admitting When You Don't Have the Answer
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 3 min. 13 sec.
Video 20 of 21 Kenneth Grouf States Bottom Line Is Critical To Both For-Profits and Not-For-Profits
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 4 min. 4 sec.
Video 21 of 21 Kenneth Grouf Shares Thoughts on Competiton Within Not-For-Profit Sector
  • Kenneth Grouf - Interview - Yahoo and City Year
  • 9/21/2005
  • Kenneth Grouf
  • 2 min. 37 sec.

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