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Alison Gerlach States Importance of Understanding Your Competitors

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Total Case Duration :

  • Date Added : 10/30/2006
  • Clip Duration : 1 min. 26 sec.

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Alison Gerlach

  • Founder, Allie's Edibles
  • female
  • Caucasian
  • 1971 (Age: 50 years old)
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • Video 1 of 20 in this Case
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Biography

Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.

In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.

Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.

So then also you need to say this is who's gonna buy it, there needs to be a really excellent understanding of your competitors and substitutes and I have read so many business plans, we're a first mover, nobody out there is doing what we're doing and that ... I can't tell you that makes me cringe a...(Full transcript available to logged in subscribers.).

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Alison Gerlach videos

Video 1 of 20 Alison Gerlach Discusses Decision To Study Economics and Reality That She Is A Die Hard Capitalist
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 5 sec.
Video 2 of 20 Alison Gerlach Discusses Career In Consulting And Decision To Go To Graduate School
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 58 sec.
Video 3 of 20 Alison Gerlach Discusses Advantages Of Having Strong Math Background
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 24 sec.
Video 4 of 20 Alison Gerlach States Importance of Understanding Assumptions Behind A Model
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 14 sec.
Video 5 of 20 Alison Gerlach Shares Thoughts on Developing a Network
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 57 sec.
Video 6 of 20 Alison Gerlach Discusses Roles In Consulting
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 22 sec.
Video 7 of 20 Alison Gerlach States Many Times a Consultant's Answer is Right - But Doesn't Fit Within The Politics of the Organization
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 30 sec.
Video 8 of 20 Alison Gerlach States Consultants Provide Options But Business Owners Make The Decisions
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 4 sec.
Video 9 of 20 Alison Gerlach States Business Process Is As Important As Business Idea
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 27 sec.
Video 10 of 20 Alison Gerlach Shares Thoughts On Strong Business Plans
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 51 sec.
Video 11 of 20 Alison Gerlach States Strong Business Plans Outline The Target Market
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 19 sec.
Video 12 of 20 Alison Gerlach Discusses Different Risks That Face Companies
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 26 sec.
Video 13 of 20 Alison Gerlach States Importance of Outlining Realistic Costs In Financial Section Of Business Plan
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 27 sec.
Video 14 of 20 Alison Gerlach Discusses Importance of Understanding Annual Estimated Revenues
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 48 sec.
Video 15 of 20 Alison Gerlach States Importance of Preparation
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 4 sec.
Video 16 of 20 Alison Gerlach Shares Thoughts on Innovation
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 48 sec.
Video 17 of 20 Alison Gerlach Discusses Key Parts of Business Plan
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 53 sec.
Video 18 of 20 Alison Gerlach States Importance of A Strong Business or Product Description
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 1 sec.
Video 19 of 20 Alison Gerlach States Importance of Understanding Your Competitors
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 26 sec.
Video 20 of 20 Alison Gerlach States Revenue Model In a Business Plan Should Be Succinct
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 52 sec.

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Alison Gerlach States Importance of Understanding Your Competitors
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 26 sec.