Susan & Amy Machamer (a mother and daughter team, respectively) and their family are owners of Hurd Orchards, a fruit grower in operation since the early 1800's.
Their product line has diversified into wholesale and retail produce, processed "jar products", a bakery, and foodservice. The term "jar products" refers to their lines of jams, jellies, brandy fruits, pickles, vinegars, chutneys, sauces, and cordials. This diversification is the result of innovation, product development, and effective niche marketing. The company has successfully differentiated their high quality products by developing their products along with their brand image.
The company shows remarkable tenacity and desire to stay true to their philosophy and mission of sustaining production of quality fruit products.
Amy: We're constantly doing business plans and doing new business plans. And whenever we have a new idea or new project we do a mini business plan for that project. So in all of that, you know sometimes like here, the other thing (and I am not sure who exactly the audience will be for this tape, bu...(Full transcript available to logged in subscribers.).
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