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Stuart Hart Discusses Base of Pyramid (BOP) Concept

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<p>Stuart Hart is the Samuel C. Johnson Chair in Sustainable Global Enterprise at Cornell University's Johnson School. He is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy. </p> <p>Before coming to the Johnson School, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program (CEMP) at the University of Michigan. He has consulted or served as management educator for many corporations and organizations throughout the world. </p> <p>Hart has published over 50 papers and authored or edited five books. He wrote the seminal article "Beyond Greening: Strategies for a Sustainable World," which won the McKinsey Award for Best Article in Harvard Business Review in 1997, and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart also wrote the pathbreaking 2002 article "The Fortune at the Bottom of the Pyramid," which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. </p> <p>Hart authored Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems (Wharton School Publishing, March 2005.) A second edition, "Capitalism at the Crossroads: Aligning Business, Earth, and Humanity" with a foreword by Al Gore, will be available in August 2007, (Wharton School Publishing).</p> <p>Stuart Hart received his Bachelor's degree from the University of Rochester, his Master's degree from Yale University and his Ph.D. from the University of Michigan. </p>

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