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Chuck Winship Discusses Advertising

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Total Case Duration :

  • Date Added : 7/6/1999
  • Clip Duration : 2 min. 20 sec.

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Chuck Winship

  • Founder, Sugarbush Hollow LLC
  • male
  • Caucasian
  • 1940 (Age: 81 years old)
  • Chuck Winship - Interview - Sugarbush Hollow
  • Video 1 of 40 in this Case
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Biography

Chuck Winship is the founder and CEO of Sugarbush Hollow LLC, a farm which produces maple syrup and value added maple products.

Prior to founding Sugarbush Hollow, Churck worked at Xerox as a Manager of engineering operations for 35 years.

Chuck Winship holds an undergraduate degree from the University of Buffalo and a Master's degree in Agriculture from Cornell University.

I've not done any radio or television or I'll call the high level media. It's been more of the local media like, we have just this past weekend in the town of Springwater, they had their Springwater gala and what that is it's a town that has a total population of less than 1,000 people but, they ha...(Full transcript available to logged in subscribers.).

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Chuck Winship videos

Video 1 of 40 Chuck Winship Discusses Background of Maple Syrup Business
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 40 sec.
Video 2 of 40 Chuck Winship Shares Purpose and Longer Term Vision of Company
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 0 sec.
Video 3 of 40 Chuck Winship Discusses Difference Between Company as Hobby Versus Stand-alone Business
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 34 sec.
Video 4 of 40 Chuck Winship Discusses Busines Plan Created to Justify Full-Time Maple Syrup Business
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 45 sec.
Video 5 of 40 Chuck Winship States Importance of Having Faith in Business and Product
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 33 sec.
Video 6 of 40 Chuck Winship States Risk Factors For Maple Syrup Industry Are Weather and Poor Marketing
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 22 sec.
Video 7 of 40 Chuck Winship Shares Thoughts on Entrepreneurship
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 47 sec.
Video 8 of 40 Chuck Winship Discusses Information Sources For Maple Syrup Production
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 43 sec.
Video 9 of 40 Chuck Winship States Biggest Surprise In Business So Far is Having a Good Production Record
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 31 sec.
Video 10 of 40 Chuck Winship States Most Production Problems Come From Value Added Products
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 48 sec.
Video 11 of 40 Chuck Winship Shares Thoughts on Market Research in Maple Syrup Industry
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 16 sec.
Video 12 of 40 Chuck Winship States Future Maple Syrup Consumption Trends Are Expected to Be Flat
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 40 sec.
Video 13 of 40 Chuck Winship States Biggst Marketing Challenge Is Putting Enough Time Into It and Figuring Out How To Sell Taste
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 39 sec.
Video 14 of 40 Chuck Winship Shares Successful Marketing Strategies
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 40 sec.
Video 15 of 40 Chuck Winship States Maple Syrup Is Difficult to Sell in Summer
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 24 sec.
Video 16 of 40 Chuck Winship Discusses Advertising
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 2 min. 20 sec.
Video 17 of 40 Chuck Winship Shares Thoughts on Increasing Visibility of New York Maple Syrup Industry
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 34 sec.
Video 18 of 40 Chuck Winship States Most Valuable Source of Market Information is Customer
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 46 sec.
Video 19 of 40 Chuck Winship States Importance of Writing a Business To Understand What Expectations For Profitability Could Be
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 2 min. 1 sec.
Video 20 of 40 Chuck Winship Shares Business Risks Within Maple Syrup Industry
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 33 sec.
Video 21 of 40 Chuck Winship Discusses Tracking of Income and Expenses
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 21 sec.
Video 22 of 40 Chuck Winship Discusses Issues With Seasonal Labor
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 32 sec.
Video 23 of 40 Chuck Winship States Desire For Maple Syrup Industry To Become Stronger in Marketing
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 57 sec.
Video 24 of 40 Chuck Winship Provides Comments on New York State Maple Producer Association
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 2 min. 20 sec.
Video 25 of 40 Chuck Winship Discusses Key Factors for Profitability
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 40 sec.
Video 26 of 40 Chuck Winship States One of Biggest Surprises Is Lack of Promotion For Maple Syrup
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 0 sec.
Video 27 of 40 Chuck Winship States Importance of Thinking Through Marketing Plan Before Starting Business
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 2 sec.
Video 28 of 40 Chuck Winship Shares Ethical Dilemmas in Maple Syrup Industry
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 52 sec.
Video 29 of 40 Chuck Winship States He Feels Personal Weakness Is In Developing Marketing Pan
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 18 sec.
Video 30 of 40 Chuck Winship Discusses Personal Decision To Return To School For Masters Degree
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 49 sec.
Video 31 of 40 Chuck Winship Shares Thoughts on Networking
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 11 sec.
Video 32 of 40 Chuck Winship Discusses Size of Operation Needed To Support Full Time Maple Syrup Business
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 20 sec.
Video 33 of 40 Chuck Winship Shares Thoughts on Legal Organization of Company
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 14 sec.
Video 34 of 40 Chuck Winship Shares Example of Successful Marketing Strategy
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 2 min. 26 sec.
Video 35 of 40 Chuck Winship Discusses Differences Between Corporate Experience Versus Entrepreneurship
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 2 min. 18 sec.
Video 36 of 40 Chuck Winship Discusses Decision To Purchase Equipment At Cheaper Rate From Amish
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 2 min. 38 sec.
Video 37 of 40 Chuck Winship Shares Examples of Success Stories in Maple Syrup Industry
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 48 sec.
Video 38 of 40 Chuck Winship States Maple Syrup Producers Are Often Family Businesses
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 0 min. 44 sec.
Video 39 of 40 Chuck Winship Shares Personal Story About Interest In Maple Syrup Coming From Family Experience
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 2 min. 44 sec.
Video 40 of 40 Chuck Winship States Packaging Tries To Bring Feeling of Nostalgia
  • Chuck Winship - Interview - Sugarbush Hollow
  • 7/6/1999
  • Chuck Winship
  • 1 min. 55 sec.

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