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Dana Lampert States Wiggio's Marketing Strategy Is To Break Through The Clutter And Develop Brand Recognition

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Total Case Duration :

  • Date Added : 3/30/2009
  • Clip Duration : 2 min. 55 sec.

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Dana Lampert

  • Co-founder, Wiggio.com
  • male
  • Caucasian
  • 1986 (Age: 38 years old)
  • Dana Lampert - Lecture - Wiggio
  • Video 1 of 12 in this Case
  • View All Available Videos

Biography

Dana Lampert is a Cornell University student and co-founder of Wiggio.com. Wiggio.com is a free, online toolkit that makes it easy for students to work in groups. It offers simple functionalities, such as a shared calendar to coordinate meetings, the ability to send mass text messages, a shared document folder, instant polling capabilities, and free conference calls.

Dana Lampert expects to receive his undergraduate degree from Cornell Univesity in 2008.

Challenge #2 is definitely breaking through the clutter. I guess I mean this in two respects. One is that, when you're in school, you're bombarded with marketing. You're bombarded with names, brand names, whether you're on Facebook or the internet. You see little ads in the right hand corner or ...(Full transcript available to logged in subscribers.).

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Dana Lampert videos

Video 1 of 12 Dana Lampert Discusses Challenge of Creating One Product To Meet A Variety of Needs
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 1 min. 20 sec.
Video 2 of 12 Dana Lampert States Personal Frustration In Handling Multiple Group Activities Was What Inspired Founding Wiggio
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 1 min. 34 sec.
Video 3 of 12 Dana Lampert Discusses Target Audience For Wiggio
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 1 min. 49 sec.
Video 4 of 12 Dana Lampert Discusses Importance of Putting The Best Team Together
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 2 min. 19 sec.
Video 5 of 12 Dana Lampert Shares Thoughts On Monetizing The Wiggio Website
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 2 min. 14 sec.
Video 6 of 12 Dana Lampert States Exit Strategy Is Acquisition
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 1 min. 25 sec.
Video 7 of 12 Dana Lampert States Role of Entrepreneur Is Not A Glamorous One
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 1 min. 22 sec.
Video 8 of 12 Dana Lampert States To Raise Capital You Need To Get In Front Of As Many People As You Can
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 1 min. 55 sec.
Video 9 of 12 Dana Lampert States Wiggio's Marketing Strategy Is To Break Through The Clutter And Develop Brand Recognition
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 2 min. 55 sec.
Video 10 of 12 Dana Lampert Discusses Challenge of Learning To Delegate
  • Dana Lampert - Lecture - Wiggio
  • 3/30/09
  • Dana Lampert
  • 3 min. 26 sec.
Video 11 of 12 Dana Lampert Discusses Enjoyment Of Being An Entrepreneur And Being Involved With Day To Day Activities
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 1 min. 39 sec.
Video 12 of 12 Dana Lampert States Importance of Listening To User Feedback
  • Dana Lampert - Lecture - Wiggio
  • 3/30/2009
  • Dana Lampert
  • 1 min. 40 sec.

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