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Jay Walker Discusses Advantage of Businesses That Have Emotional Appeal

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Total Case Duration :

  • Date Added : 4/11/2008
  • Clip Duration : 3 min. 45 sec.

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Jay Walker

  • President, Walker Digital
  • male
  • Caucasian
  • 1955 (Age: 69 years old)
  • Jay Walker - Panel - Walker Digital
  • Video 1 of 17 in this Case
  • View All Available Videos

Biography

Jay Walker is one of America's best-known inventors and entrepreneurs and is one of a dozen or so living inventors worldwide to hold 200 patents in multiple fields.

Walker, and a team at Walker Digital, LLC, his invention laboratory, created the central ideas behind priceline.com, the groundbreaking "name-your-own-price" company for airline tickets and hotel rooms.

Walker has also created a number of other successful businesses, including New Sub Services (now named Synapse) a company he co-founded and that revolutionized the magazine subscription industry and was recently sold to AOL Time Warner for $600 million. Walker also co-founded Target Communications, a conference and publishing company which was sold to Primedia in 2000.

Mr. Walker is currently chairman of Walker Digital, LLC, a Stamford, Conn.-based laboratory that invents entirely new ways for businesses to operate and serve consumers. Walker Digital is not a consultancy, but a privately funded active research laboratory that use long-term interdisciplinary invention teams to create solutions in the same manner and style as the original Edison laboratory. Successful inventions are licensed to industry or used as the core intellectual property of innovative startups for which the laboratory provides both personnel and funding. To date, Walker Digital has invented over 600 proprietary business methods addressing dozens of significant business problems in a wide range of industries such as travel, data security, retail, automotive, restaurants, groceries, financial services, gaming and entertainment.

Walker's inventions and innovations have been widely recognized. He has twice been recognized by the editors of TIME magazine as one of the 50 most influential business leaders in the digital age. Business Week selected Jay as one of its 25 Internet pioneers most responsible for "changing the competitive landscape of almost every industry in the world." Newsweek named him as one of three executives at the forefront of the Internet commerce revolution.

Walker and his wife have two children and live in Connecticut. He holds a B.S. degree in Industrial Relations from Cornell University.

We started off by saying, look if you want ... meeting market needs in a classic top-down market analytical way is a perfectly valid, perfectly acceptable, incredibly intelligent way to approach business. So don't get me on the wrong side of that, okay. But if you said, well how are we going to cr...(Full transcript available to logged in subscribers.).

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Jay Walker videos

Video 1 of 17 Jay Walker States Having The Next Billion Dollar Idea Means Taking A Lot of Risk
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 2 min. 26 sec.
Video 2 of 17 Jay Walker States Having a Billion Dollar Idea Isn't Hard - But Creating a Billion Dollar Business Is
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 3 min. 0 sec.
Video 3 of 17 Jay Walker States Billion Dollar Businesses Come Down To Billion Dollar Market Problems
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 5 min. 34 sec.
Video 4 of 17 Jay Walker States Importance of Understanding Consumer's Emotional needs
  • Jay Walker - Panel - Walker Digital
  • 4/10/08
  • Jay Walker
  • 5 min. 38 sec.
Video 5 of 17 Jay Walker Shares Professional Background and Provides Overview of Walker Digital
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 0 min. 43 sec.
Video 6 of 17 Jay Walker States Business of Phone Ring Tones Is One Hundred Percent Emotional
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 1 min. 17 sec.
Video 7 of 17 Jay Walker States Most Emotional Businesses Have Indirect Revenue Model
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 3 min. 50 sec.
Video 8 of 17 Jay Walker Shares Thoughts on Second Life
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 1 min. 52 sec.
Video 9 of 17 Jay Walker Discusses Cross Subsidy Model and Customer Acquisition
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 1 min. 42 sec.
Video 10 of 17 Jay Walker Shares Examples of When Intellectual Property Is and Is Not Useful
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 3 min. 10 sec.
Video 11 of 17 Jay Walker States Emotional Needs May Not Go Away - They May Evolve
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 2 min. 12 sec.
Video 12 of 17 Jay Walker States The Idea Isn't As Important As The Dedication To Execute on It
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 1 min. 41 sec.
Video 13 of 17 Jay Walker States Venture Capitalists Are In Business Of Finding Businesses That Are Undervalued
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 1 min. 48 sec.
Video 14 of 17 Jay Walker Discusses Customer Acquisition And Priceline's Decision To Use William Shatner As Celebrity Spokesperson
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 2 min. 50 sec.
Video 15 of 17 Jay Walker Discusses Advantage of Businesses That Have Emotional Appeal
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 3 min. 45 sec.
Video 16 of 17 Jay Walker Discusses Restructuring Of Information Layer Of The World
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 2 min. 38 sec.
Video 17 of 17 Jay Walker Discusses Future Trends In Technology
  • Jay Walker - Panel - Walker Digital
  • 4/10/2008
  • Jay Walker
  • 5 min. 3 sec.

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