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Norman Greig Discusses Market Niche and Advertising Strategy

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Total Case Duration :

  • Date Added : 4/5/2002
  • Clip Duration : 1 min. 11 sec.

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Norman Greig

  • Owner, Greig Farm
  • male
  • Caucasian
  • 1951 (Age: 71 years old)
  • Norman Greig - Interview - Greig Farm
  • Video 1 of 14 in this Case
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Biography

The Greig Farm Market was founded in 1975 and specializes in local produce, local products and fresh baked pies and donuts. During the growing season they offer their own fruits and vegetables, fresh picked daily, as well as produce from neighboring farms. They also carry work by local craftspeople including locally spun wool hats and scarves, woven baskets and handmade pottery.

Norman Greig graduated Cornell University's College of Agricutre and Life Sciences in 1973.

I had participated in a national marketing research and they asked the retail producers where their people come from, and typical across the U.S. and Canada was a ten mile primary trade area and a twenty-five mile secondary trade area and I asked to be included in the survey, and when they got done ...(Full transcript available to logged in subscribers.).

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Norman Greig videos

Video 1 of 14 Norman Greig Dscusses Involvement with and Background of Greig Farm
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 1 min. 3 sec.
Video 2 of 14 Norman Greig Discusses Current Product Selection and Services at Greig Farm
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 0 min. 43 sec.
Video 3 of 14 Norman Greig Discusses Recent Goal Achievement
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 0 min. 21 sec.
Video 4 of 14 Norman Greig Discusses Major Challenge From Global Competition
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 1 min. 4 sec.
Video 5 of 14 Norman Greig Discusses Market Niche and Advertising Strategy
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 1 min. 11 sec.
Video 6 of 14 Norman Greig Discusses Dilemma of Competing with Low-Priced Imports
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 1 min. 32 sec.
Video 7 of 14 Norman Greig Shares Advice to Farmers Competing in Global Marketplace
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 0 min. 58 sec.
Video 8 of 14 Norman Greig Discusses Challenge of Competing with Importers with Cheap Labor
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 0 min. 44 sec.
Video 9 of 14 Norman Greig Discusses Value-Added Farm Products
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 0 min. 37 sec.
Video 10 of 14 Norman Greig Shares Thoughts on Business Planning
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 0 min. 38 sec.
Video 11 of 14 Norman Greig Discusses Sources of Business Information
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 1 min. 13 sec.
Video 12 of 14 Norman Greig Discusses Current Customer Mix
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 1 min. 7 sec.
Video 13 of 14 Norman Greig Discusses Customer Mix and Risk Planning
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 1 min. 56 sec.
Video 14 of 14 Norman Greig Identifies Opportunities for Market Research
  • Norman Greig - Interview - Greig Farm
  • 4/5/2002
  • Norman Greig
  • 0 min. 37 sec.

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