( 607) 227-8695 info@prendismo.com

Barb Ross Discusses Importance of Understanding What Customer Is Looking For

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 4/13/2013
  • Clip Duration : 2 min. 4 sec.

Playlists

Please Login to create playlists

Barb Ross

  • VP, Chobani
  • female
  • Caucasian
  • Not Available
  • Barb Ross - Panel - Embracing Change: Corporate Entrepreneurship
  • Video 1 of 9 in this Case
  • View All Available Videos

Biography

Barbara Ross is Vice President, Human Resources at Chobani.

For us, it is interesting. In the early days, the founder, he sold a couple hundred cases. And so, to know whether or not he was doing it right, to listen to the consumers, he went and stood in the dairy aisle at the grocery store. And he asked people, as they would pull product off the shelf, Wh...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Barb Ross videos

Video 1 of 9 Barb Ross Provides Personal Background
  • Barb Ross - Panel - Embracing Change: Corporate Entrepreneurship
  • 4/13/2013
  • Barb Ross
  • 0 min. 35 sec.
Video 2 of 9 Barb Ross Discusses Entrepreneurship In Large Corporations
  • Barb Ross - Panel - Embracing Change: Corporate Entrepreneurship
  • 4/13/2013
  • Barb Ross
  • 1 min. 42 sec.
Video 3 of 9 Barb Ross Discusses Keeping Employee Culture Entrepreneurial
  • Barb Ross - Panel - Embracing Change: Corporate Entrepreneurship
  • 4/13/2013
  • Barb Ross
  • 1 min. 53 sec.
Video 4 of 9 Barb Ross Discusses Leadership And Incentives for Employees
  • Barb Ross - Panel - Embracing Change: Corporate Entrepreneurship
  • 4/13/2013
  • Barb Ross
  • 2 min. 3 sec.
Video 5 of 9 Barb Ross Discusses Maintaining People Strategy Amidst Company Growth
  • Barb Ross - Panel - Embracing Change: Corporate Entrepreneurship
  • 4/13/2013
  • Barb Ross
  • 2 min. 26 sec.
Video 6 of 9 Barb Ross Discusses Importance of Employees To Be Able To Be Flexible And Pitch In
  • Barb Ross - Panel - Embracing Change: Corporate Entrepreneurship
  • 4/13/2013
  • Barb Ross
  • 1 min. 39 sec.
Video 7 of 9 Barb Ross States Employees Can Be Stars But Not Everyone Fits In Every Company
  • Barb Ross - Panel - Embracing Change: Corporate Entrepreneurship
  • 4/13/2013
  • Barb Ross
  • 1 min. 18 sec.
Video 8 of 9 Barb Ross Discusses Importance of Understanding What Customer Is Looking For
  • Barb Ross - Panel - Embracing Change: Corporate Entrepreneurship
  • 4/13/2013
  • Barb Ross
  • 2 min. 4 sec.
Video 9 of 9 Corporate Entrepreneurship Panel
  • Barb Ross - Panel - Embracing Change: Corporate Entrepreneurship
  • 4/13/2013
  • Barb Ross
  • 0 min. 0 sec.

RELATED VIDEOS

Dave Pelletier Shares Thoughts on Gathering Customer Information
  • Dave Pelletier - Interview - Annalee Mobilitee Dolls and Business Plan Writing
  • 9/6/2003
  • Dave Pelletier
  • 1 min. 57 sec.
Kate Jones Discusses Prospecting For New Customers
  • Kate Jones - Interview - Provisor Marketing, LLC
  • 9/16/2004
  • Kate Jones
  • 2 min. 41 sec.
Rachelle Cracchiolo States Focus Customer is Teacher
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 0 min. 46 sec.
Rachelle Cracchiolo States Importance of Understanding the Market
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Rachelle Cracchiolo
  • 1 min. 9 sec.
Mary Dupuy-Smith Discusses Teacher and Parent as Customers
  • Rachelle Cracchiolo & Mary Dupuy Smith - Interview - Teacher Created Materials
  • 4/1/1998
  • Mary Dupuy-Smith
  • 0 min. 57 sec.
Norb Mayrhofer Discusses Importance of Determining Target Customer
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 46 sec.
Norb Mayrhofer States The Narrower Definition One Makes For A Target Customer, The More Helpful
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 45 sec.
Norb Mayrhofer States Value is Relative To the Customer
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 1 sec.
Earl Blanks Discusses Importance of Understanding Consumer
  • Earl Blanks - Interview - Party City
  • 11/19/04
  • Earl Blanks
  • 2 min. 39 sec.
Jeff Parker States Importance of Knowing Who Your Customer Is And How To Get To Them
  • Jeff Parker - Lecture - Being a Successful Entrepreneur
  • 10/17/2004
  • Jeff Parker
  • 2 min. 25 sec.