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Steve Leveen States Importance of Loving The Customer

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Total Case Duration :

  • Date Added : 4/22/2005
  • Clip Duration : 1 min. 21 sec.

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Steve Leveen

  • Co-founder and CEO, Levenger
  • male
  • Caucasian
  • 1954 (Age: 67 years old)
  • Steve Leveen - Lecture - Levenger
  • Video 1 of 11 in this Case
  • View All Available Videos

Biography

Steve Leveen is the co-founder and CEO of Levenger, known for its catalog of "tools for serious readers." Levenger (an amalgam of Leveen and his wife's last name, Granger), started out as a purveyor of state-of-the-art halogen book reading lights and grew to become a highly successful Internet and retail company, touting tools for serious readers, writers and thinkers. Today, Levenger is a multimillion dollar company with 225 employees and stores in Delray Beach, Fla., Boston and Chicago. The Levenger catalog is distributed to 24 million households annually.

Prior to starting Levenger with his wife in 1987, Leveen worked in marketing for a software firm in Boston, as a survey researcher for a firm in Washington, D.C. and as a journalist for McGraw-Hill in New York City.

Steve Leveen holds a B.A. in Biology from University of California, San Diego and a Master's in PhD in Sociology from Cornell University.

Find neglected customers to love. What do I mean by that? You often hear that you should go into business that you love. Another way of saying that is to find customers you can relate to. I see a lot of women in the audience. I could not go into women's apparel. I just don't understand the cu...(Full transcript available to logged in subscribers.).

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Steve Leveen videos

Video 1 of 11 Steve Leveen States Most Businesses Are People Businesses
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 14 sec.
Video 2 of 11 Steve Leveen States Business Plans Are Important But You Should Begin The Business Before You Are Ready
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 56 sec.
Video 3 of 11 Steve Leveen Discusses Early Days of Levenger
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 5 min. 8 sec.
Video 4 of 11 Steve Leveen States Lack of Capital Forces You To Think Creatively
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 4 min. 11 sec.
Video 5 of 11 Steve Leveen States Importance of Loving The Customer
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 1 min. 21 sec.
Video 6 of 11 Steve Leveen Discusses Economies of Scale
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 7 sec.
Video 7 of 11 Steve Leveen Shares Story of Hard Times At Levenger
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 6 min. 17 sec.
Video 8 of 11 Steve Leveen States You Don't Have To Go Outside Your Business To Give Back
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 1 sec.
Video 9 of 11 Steve Leveen Discusses How He Went From Being A Biology Major To A Business CEO
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 14 sec.
Video 10 of 11 Steve Leveen Shares Example of Problems With Suppliers
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 16 sec.
Video 11 of 11 Steve Leveen Shares Thoughts on Finding Entrepreneurial Mentors
  • Steve Leveen - Lecture - Levenger
  • 4/22/2005
  • Steve Leveen
  • 3 min. 16 sec.

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