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Kathleen Carroll Discusses International Work

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Total Case Duration :

  • Date Added : 9/24/15
  • Clip Duration : 3 min. 25 sec.

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Kathleen Carroll

  • President, The Branding Clinic
  • female
  • Caucasian
  • 1963 (Age: 61 years old)
  • Kathleen Carroll - Interview - The Branding Clinic
  • Video 1 of 12 in this Case
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Biography

Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth. The U-Promise program developed for Citibank and its partners is one of her most recognized and successful in-market concepts. Kathleen began her career in brand management with Procter & Gamble in the food and health & beauty divisions in the US and Europe for 7 years. She has also worked for H.J. Heinz, a management consulting firm, MCA (Marketing Corporation of America) and was the CMO for two internet start-ups: the internet grocery precursor sold to Peapod and CNBC.com, which Microsoft bought. She earned at Cornell University a B.S. and MBA in their 5-year joint degree program.

International is such a great experience. And it?s the only way to truly understand your own culture. I mean tt?s sort of fascinating. You?ve got to leave it to learn it. And you make a lot of flub-ups. Oh my God. Even though I was in London and it?s English, but it wasn?t the Queen?s things, ...(Full transcript available to logged in subscribers.).

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Kathleen Carroll videos

Video 1 of 12 Kathleen Carroll Discusses Path To Entrepreneurship
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 6 min. 26 sec.
Video 2 of 12 Kathleen Carroll Discusses Useful Experiences From Cornell
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 1 min. 15 sec.
Video 3 of 12 Kathleen Carroll Discusses Initial Value Proposition and Launching Business
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 3 min. 14 sec.
Video 4 of 12 Kathleen Carroll Discusses Growing Brands
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 1 min. 36 sec.
Video 5 of 12 Kathleen Carroll Discusses Competition in Branding Space
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 2 min. 50 sec.
Video 6 of 12 Kathleen Carroll Discusses Concept of Collecting People
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 1 min. 28 sec.
Video 7 of 12 Kathleen Carroll Shares Personal Anecdote About Family And Balance
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 1 min. 56 sec.
Video 8 of 12 Kathleen Carroll Discusses Misunderstandings About Branding And Growth
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 1 min. 14 sec.
Video 9 of 12 Kathleen Carroll Discusses Keeping Up With Demographics
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 2 min. 23 sec.
Video 10 of 12 Kathleen Carroll Discusses Brand Management
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 3 min. 2 sec.
Video 11 of 12 Kathleen Carroll Discusses International Work
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 3 min. 25 sec.
Video 12 of 12 Kathleen Carroll Discusses Surveys Can Be A Mix Of Art And Science
  • Kathleen Carroll - Interview - The Branding Clinic
  • 9/24/15
  • Kathleen Carroll
  • 5 min. 47 sec.