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Theresa Bergeron States Biggest Surprise Came From Customer Base and Size of Market

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Total Case Duration :

  • Date Added : 6/25/2002
  • Clip Duration : 1 min. 21 sec.

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Theresa Bergeron

  • Founder and President, Thermohair, Inc.
  • female
  • Caucasian
  • 1960 (Age: 62 years old)
  • Theresa Bergeron - Interview - Thermohair, Inc
  • Video 1 of 20 in this Case
  • View All Available Videos

Biography

Theresa Bergeron is the Founder and President of Thermohair, Inc. Thermohair produces goods - specifically socks - that are knitted with mohair (the fleece of angora goats). The company is located in South Mountain, Ontario - an hour's drive south of Ottawa. Theresa Bergeron holds a bachelor's degree in Life Sciences and a Master's degree in Human Nutrition.

The big surprise in my business was that there were people, all kinds of people buying my socks. When I started off I figured only people who had a lot of cash, who were into expensive sports, could afford to buy the socks because honestly, you're average consumer isn't used to paying $25 to $30 fo...(Full transcript available to logged in subscribers.).

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Theresa Bergeron videos

Video 1 of 20 Theresa Bergeron Provides Overview of Mohair Products Offered By Thermohair
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 0 min. 24 sec.
Video 2 of 20 Theresa Bergeron Discusses Outlets Where Mohair Products Can Be Purchased
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 0 min. 32 sec.
Video 3 of 20 Theresa Bergeron States Most of Thermohair Business Is Wholesale
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 0 min. 40 sec.
Video 4 of 20 Theresa Bergeron Discusses Idea To Start Thermohair, Inc.
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 2 min. 3 sec.
Video 5 of 20 Theresa Bergeron Shares Personal and Educational Background
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 0 min. 30 sec.
Video 6 of 20 Theresa Bergeron States There Was No Formal Market Research Done Prior To Starting Company
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 1 min. 1 sec.
Video 7 of 20 Theresa Bergeron Shares Production Problems in Creating Mohair Socks
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 3 min. 29 sec.
Video 8 of 20 Theresa Bergeron Discusses Challenges in Selling Mohair Products
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 4 min. 1 sec.
Video 9 of 20 Theresa Bergeron Shares Thoughts on Sales Volume
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 0 min. 40 sec.
Video 10 of 20 Theresa Bergeron Shares Thoughts on Labeling
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 0 min. 56 sec.
Video 11 of 20 Theresa Bergeron Shares Thoughts on Creating a Toll Free Line For Business
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 1 min. 6 sec.
Video 12 of 20 Theresa Bergeron States Thermohair Did Not Have A Business Plan
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 0 min. 57 sec.
Video 13 of 20 Theresa Bergeron Discusses Employees at Thermohair, Inc.
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 0 min. 48 sec.
Video 14 of 20 Theresa Bergeron Discusses Wholesale and Retail Sales and Importance of Personal Contact
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 1 min. 7 sec.
Video 15 of 20 Theresa Bergeron Shares Example of Impact of Customer Feedback
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 1 min. 17 sec.
Video 16 of 20 Theresa Bergeron Shares Challenge of Seeking Advice
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 4 min. 0 sec.
Video 17 of 20 Theresa Bergeron Shares Thoughts on Success
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 1 min. 4 sec.
Video 18 of 20 Theresa Bergeron States Biggest Surprise Came From Customer Base and Size of Market
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 1 min. 21 sec.
Video 19 of 20 Theresa Bergeron Discusses Advantages of Thermohair Product
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 2 min. 4 sec.
Video 20 of 20 Theresa Bergeron Shares Thoughts on Entrepreneurship
  • Theresa Bergeron - Interview - Thermohair, Inc
  • 6/25/2002
  • Theresa Bergeron
  • 1 min. 13 sec.