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Mark Milstein Discusses How Companies Develop Legitimacy With External Stakeholders

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  • Date Added : 5/1/2006
  • Clip Duration : 3 min. 40 sec.

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Mark Milstein

  • Professor, Cornell University
  • male
  • Caucasian
  • 1968 (Age: 56 years old)
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • Video 1 of 21 in this Case
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Biography

Mark Milstein is a Lecturer at the Johnson Graduate School of Management at Cornell University and Director of the Center for Sustainable Global Enterprise. He teaches and conducts research on strategy, decision-making, technology management and innovation.

Milstein is also the Business Research Director for the Sustainable Enterprise Program at the World Resources Institute (WRI), a non profit, non partisan think tank located in Washington, D.C. His responsibilities at WRI include leadership on a number of projects and initiatives in the United States, Latin America, and China that are related to strategy and innovation in the private sector.

Mark Milstein earned a Bachelor of Arts in economics and Japanese from the University of Michigan. He later earned both an M.B.A. in general management and an M.S. in natural resource policy from the University of Michigan's dual-degree Corporate Environmental Management Program. Milstein received his PhD in strategic management from the University of North Carolina at Chapel Hill.

Lets go to the other quadrant for a second. Here companies in the short term when dealing with external stakeholders, they're often just trying to establish some legitimacy with the external community and a right to operate. I don't know how many of you guys have read business history going back t...(Full transcript available to logged in subscribers.).

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Mark Milstein videos

Video 1 of 21 Mark Milstein Provides Overview of Sustainable Development
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 2 min. 54 sec.
Video 2 of 21 Mark Milstein Discusses Environmental Regulations And How They Are Handled In Corporations
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 2 min. 22 sec.
Video 3 of 21 Mark Milstein States People With Best Environmental Management Ideas Are Often Far Removed From Corporate Decision Makers
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 43 sec.
Video 4 of 21 Mark Milstein Provides Definition Of Corporate Social Responsibility
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 2 min. 1 sec.
Video 5 of 21 Mark Milstein States There Is A Disconnect Between Concerns Over Responsibility And The Day-To-Dat Decision Makers Within a Company
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 56 sec.
Video 6 of 21 Mark Milstein Provides Definition of Sustainable Enterprise
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 50 sec.
Video 7 of 21 Mark Milstein Discusses Challenges Facing A Corporate Manager
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 7 sec.
Video 8 of 21 Mark Milstein States Most Companies Work At Continous Improvement From A Productivity Standpoint
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 36 sec.
Video 9 of 21 Mark Milstein Discusses How Companies Develop Legitimacy With External Stakeholders
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 3 min. 40 sec.
Video 10 of 21 Mark Milstein States Importance of Becoming More Strategic With Regards To Corporate Responsibility and Sustainability
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 3 min. 1 sec.
Video 11 of 21 Mark Milstein States Companies Must Become Innovative and Reposition Themselves Over Time
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 2 min. 11 sec.
Video 12 of 21 Mark Milstein States Environmental and Social Issues Will Have A Direct Impact On Business Of The Future
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 12 sec.
Video 13 of 21 Mark Milstein Provides Definition of BOP (Base of Economic Pyramid)
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 3 min. 15 sec.
Video 14 of 21 Mark Milstein States Importance of Developing Understanding of BOP Market Segment
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 34 sec.
Video 15 of 21 Mark Milstein Discusses Global Demographic Trends
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 2 min. 53 sec.
Video 16 of 21 Mark Milstein Discusses Challenges of Commercializing Tehcnology
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 2 min. 13 sec.
Video 17 of 21 Mark Milstein States Importance of Devleoping A Product That Addresses Global Marketplace
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 50 sec.
Video 18 of 21 Mark Milstein States Social And Environmental Issues Are No Longer A Cost of Doing Business
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 59 sec.
Video 19 of 21 Mark Milstein States Importance of Completely Understanding Social Problems Before Developing Product
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 4 sec.
Video 20 of 21 Mark Milstein Shares Thoughts on How To Better Understand Needs Of BOP Market Segment
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 1 min. 38 sec.
Video 21 of 21 Mark Milstein States Sustainability Is A Part of All Roles In An Organization
  • Mark Milstein - Lecture - Corporate Social Responsibility and Sustainable Enterprise
  • 5/1/2006
  • Mark Milstein
  • 0 min. 40 sec.