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Jim Cowen Discusses Importance of Customer Feedback

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Total Case Duration :

  • Date Added : 5/15/2009
  • Clip Duration : 2 min. 50 sec.

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Jim Cowen

  • , Roxide International
  • male
  • Caucasian
  • Not Available
  • Jim Cowen - Interview - Roxide International
  • Video 1 of 14 in this Case
  • View All Available Videos

Biography

James Cowen joined Aeroxon US, an importer and retailer of pest control products, after receiving an MBA from NYU; eventually becoming President of the company and changing its name to Roxide International. He later co-Founded Total Fuel and Energy Services, where he serves as President, to provide local heat, electrician and AC services to lower NY and Connecticut. Through Total Fuel and Energy Services, became involved in Bio Fuel, eventually creating the New York Bio Energy Corporation, joining with Cargill and becoming the exclusive distributor of bio fuel in the tri state area. Two years ago he acquired Web-Cote Industries, a industrial coating company to shift Roxide to being more vertically integrated and to provide a revenue stream independent of the whims of big boxes such as Wal-Mart. When Web-Cote was purchased, the company was in a good deal of debt and would have been declared bankrupt in a matter of months, over the course of the past two years the company has cleared off its initial debts, eliminated toxic accounts and began to earn a steadily growing profit.

Thoughout his time in business, he has gained a good deal of experience from ventures both successful and unsuccessful, providing insight into personal extermination (through starting Sanitation and Extermination Incorporated, a home and commercial extermination service), mail order magazines (though starting Under the North Star, a nautically oriented mail order catalogue) to Real-Estate (through running Total Equities, which utilizing the internal services of Total Fuel and Energy Services is able to provide rental properties with reduced overhead and flip renovated houses with a lower cost).

James Cowen received his MBA from New York University.

Certainly, in a larger company, there is testing, there is sampling, there is feedback, there is focus group. In a smaller firm, you do all of that yourself. You have to. So, yeah, you have to spend some money with the packaging. You have to create a prototype because people are literal. You ca...(Full transcript available to logged in subscribers.).

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Jim Cowen videos

Video 1 of 14 Jim Cowen Shares Story About His Grandfather's Perseverance and Entrepreneurial Mindset
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 4 min. 6 sec.
Video 2 of 14 Jim Cowen Shares Story of His Father's Entry Into Business and His Own Early Entrepreneurship
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 2 min. 6 sec.
Video 3 of 14 Jim Cowen Shares Academic Experience, Love Of Making Revenue and Decision To Work With Father
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 3 min. 42 sec.
Video 4 of 14 Jim Cowen Discusses Competitive Challenges In Fly Paper Business
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 4 min. 31 sec.
Video 5 of 14 Jim Cowen Shares Thoughts on the Basket Approachto Entrepreneurship
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 7 min. 41 sec.
Video 6 of 14 Jim Cowen States Nearsightedness In Business Can Cause Failure
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 2 min. 33 sec.
Video 7 of 14 Jim Cowen Discusses Importance of Customer Feedback
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 2 min. 50 sec.
Video 8 of 14 Jim Cowen Discusses Challenge and Excitement of Being an Entrepreneur
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 5 min. 18 sec.
Video 9 of 14 Jim Cowen Shares Challenges of Managing Cash Flow
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 4 min. 1 sec.
Video 10 of 14 Jim Cowen Discusses Background of Company, Webcoat
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 5 min. 53 sec.
Video 11 of 14 Jim Cowen Shares Challenges of Team Building
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 6 min. 24 sec.
Video 12 of 14 Jim Cowen Discusses Importance of Always Challenging Yourself
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 2 min. 28 sec.
Video 13 of 14 Jim Cowen Discusses Take-Aways And Sense of Achievement from Hiking the Pacific Crest Trail
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 6 min. 28 sec.
Video 14 of 14 Jim Cowen Shares Thoughts on Success
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 1 min. 41 sec.

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Jim Cowen Discusses Importance of Customer Feedback
  • Jim Cowen - Interview - Roxide International
  • 5/15/2009
  • Jim Cowen
  • 2 min. 50 sec.