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Alice Martins Discusses Importance of Personal Branding

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Total Case Duration :

  • Date Added : 3/27/2014
  • Clip Duration : 1 min. 5 sec.

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Alice Martins

  • Strategic Planner, Emerson
  • female
  • Not Available
  • Alice Martins - Panel - Building a Successful and Fulfilling Career in Technology
  • Video 1 of 3 in this Case
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Biography

Alice Martins is a Strategic Planner for Mike Train, Emerson Process Management Global Sales President.

Prior to this role, Martins was responsible for 25% of total sales revenue of Groupon Brazil as a Regional Sales Manager. Prior to Groupon, Martins worked as a Business Strategy Consultant at Advisia Management Consulting for four years. Martins also worked as a software, hardware, and firmware developer for five years at Perto, a leading ATM manufacturer in Brazil. At Perto, Martins developed a credit card anti-fraud device in which she has a patent under her name.

Alice Martins received her MBA from Cornell University. Martins also holds a Bachelor of Electrical and Electronics Engineering from Universidade Federal Do Rio Grande Do Sul in Brazil.

I think your personal brand is very important. So, for example, I look at all the other MBAs that started with me, and I have my opinion of each one of them. And the reason that I believe I have that opinion is based on the actions that they have taken since they started. So starting from emails, ...(Full transcript available to logged in subscribers.).

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Alice Martins videos

Video 1 of 3 Alice Martins Shares Academic and Professional Background
  • Alice Martins - Panel - Building a Successful and Fulfilling Career in Technology
  • 3/21/2014
  • Alice Martins
  • 0 min. 39 sec.
Video 2 of 3 Alice Martins Discusses Importance of Personal Branding
  • Alice Martins - Panel - Building a Successful and Fulfilling Career in Technology
  • 3/21/2014
  • Alice Martins
  • 1 min. 5 sec.
Video 3 of 3 Alice Martins Discusses Reality of Having To Find A Balance On How To Manage
  • Alice Martins - Panel - Building a Successful and Fulfilling Career in Technology
  • 3/21/2014
  • Alice Martins
  • 1 min. 10 sec.

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