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Christopher Sanson States Importance of Going Through Process of Writing a Business Plan

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Total Case Duration :

  • Date Added : 2/21/2008
  • Clip Duration : 1 min. 19 sec.

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Christopher Sanson

  • Co-founder and CEO, MarcoPolo.net
  • male
  • Caucasian
  • 1980 (Age: 41 years old)
  • Christopher Sanson - Interview - MarcoPolo.net
  • Video 1 of 22 in this Case
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Biography

Christopher Sanson is the Co-Founder and CEO of MarcoPolo. MarcoPolo.net was founded as a fun way for people to share their travel plans with one another.

Previously, Sanson worked at a consulting firm performing regression analysis to help companies evaluate the effectiveness of their marketing campaigns. He's launched several ventures including an arts magazine and a photo souvenir business.

Christopher Sanson graduated with a Master of Management in Hospitality from the Cornell Hotel School in 2006. He received his undergraduate degree from Princeton University in 2002.

So it was very valuable to write a business plan. I mean no one reads it anymore. It's too long but it really is an exercise you have to go through as it really does push your thinking and you know, you do the research and you do the stats and then when you're just having conversations with people...(Full transcript available to logged in subscribers.).

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Christopher Sanson videos

Video 1 of 22 Christopher Sanson States College Is A Formative Period Where He Focused on Building Relationships
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 42 sec.
Video 2 of 22 Christopher Sanson Discusses Reason To Pursue Masters In Hospitality Management Instead of Traditional MBA
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 37 sec.
Video 3 of 22 Christopher Sanson Discusses Experience as A Bartender
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 42 sec.
Video 4 of 22 Christopher Sanson Discusses Concept of Building Social Networking Aspect Into Hotel Experience
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 1 min. 40 sec.
Video 5 of 22 Christopher Sanson Discusses Finding Business Opportunities In Increasing Number of People With Mobile Lifestyles
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 40 sec.
Video 6 of 22 Christopher Sanson States Product Strategy Must Take Target Market Into Account
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 1 min. 3 sec.
Video 7 of 22 Christopher Sanson Provides Outline of MarcoPolo's Business Model
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 1 min. 3 sec.
Video 8 of 22 Christopher Sanson states Business Growth Needs To Be Carefully Managed
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 34 sec.
Video 9 of 22 Christopher Sanson Discusses Challenge of Knowing When To Launch Website
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 59 sec.
Video 10 of 22 Christopher Sanson States Entrepreneurs Need To Be Flexible
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 1 min. 22 sec.
Video 11 of 22 Christopher Sanson Discusses Impact of Facebook Opening Their Platform
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 59 sec.
Video 12 of 22 Christopher Sanson States A Great PR Strategy Is Key To Getting A Startup Off The Ground
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 46 sec.
Video 13 of 22 Christopher Sanson States MarcoPolo Has A Two Person Management Team As Well As An Advisory Board
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 35 sec.
Video 14 of 22 Christopher Sanson Shares Thoughts on The Challenges of Partnerships
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 1 min. 9 sec.
Video 15 of 22 Christopher Sanson States Importance of Going Through Process of Writing a Business Plan
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 1 min. 19 sec.
Video 16 of 22 Christopher Sanson States Importance of Developing a Plan of Operations And Moving To Execution - Even If It Is Small
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/08
  • Christopher Sanson
  • 2 min. 5 sec.
Video 17 of 22 Christopher Sanson Discusses Challenges of Keeping Expenses Down When Starting a Business
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 54 sec.
Video 18 of 22 Christopher Sanson States Lack of Resources Forces You To Be Creative
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 32 sec.
Video 19 of 22 Christopher Sanson States Entrepreneurship Is A Specific Mindset Of Wanting To Create Something New
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 1 min. 2 sec.
Video 20 of 22 Christopher Sanson States Communication and Negotiation Skills Are Important
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 1 min. 14 sec.
Video 21 of 22 Christopher Sanson Discusses Differences In Learning About Negotiation In The Class Versus Reality
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 2 min. 14 sec.
Video 22 of 22 Christopher Sanson Discusses Concerns With Future of Company and Excitement of Growing It Each Day
  • Christopher Sanson - Interview - MarcoPolo.net
  • 2/21/2008
  • Christopher Sanson
  • 0 min. 47 sec.

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