( 607) 227-8695 info@prendismo.com

Jessica Rolph Discusses Selling The Company

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/11/2013
  • Clip Duration : 1 min. 33 sec.

Playlists

Please Login to create playlists

Jessica Rolph

  • Fellow, HappyFamily Organic Superfoods
  • female
  • Caucasian
  • 1975 (Age: 46 years old)
  • Jessica Rolph - Lecture - HappyFamily
  • Video 1 of 7 in this Case
  • View All Available Videos

Biography

Jessica Crolick Rolph is founding partner and COO of HappyFamily, a start-up company that produces and markets fresh-frozen, all organic baby and toddler meals. Previously she worked at Whole Foods in national purchasing for SPINS, the leading provider of information to the natural products industry. She also has worked with Lance Armstrong's business agent to develop the concept for the Lance Armstrong branded food line. Based on Newman's Own business model, all proceeds were to benefit Lance Armstrong Foundation.

Jessica Crolick Rolph received an MBA from the Johnson School at Cornell University in 2004, and was awarded a full MBA scholarship, the Park Leadership Fellowship, for leadership in socially responsible business.

As part of that fellowship, she helped launch Ithaca Fine Chocolates, a socially responsible, fair-trade-certified organic chocolate company based in Ithaca that makes and markets "Art Bars". Each chocolate bar features a card with a reproduction of work by local artists or international children's art. The students developed a business plan, including a financial accounting system and pricing model for the chocolate bars; helped source their manufacture; created a distribution plan using multiple channel; and developed a relationship with Whole Foods as a key sales partner.

In addition to holding an MBA from Cornell University, Jessica Crolick Rolph also received her BA from Cornell.

So we had in our early, very early business plans, that Group Danone was sort of an ideal partner for us. They are truly, from a culture standpoint. So they also own Stonyfield Organic Farms brand in the U.S.. They are a truly mission driven company. They're European based. They're based in Fra...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Jessica Rolph videos

Video 1 of 7 Jessica Rolph Discusses Dream of Becoming a Social Entrepreneur
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 2 min. 44 sec.
Video 2 of 7 Jessica Rolph Discusses Early Challenges In Building the Business
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 4 min. 30 sec.
Video 3 of 7 Jessica Rolph Discusses Getting Product To Market
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 3 min. 43 sec.
Video 4 of 7 Jessica Rolph Discusses Overcoming Problems and Importance of Persistence
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 3 min. 15 sec.
Video 5 of 7 Jessica Rolph States Having A Family Was A Leap Of Faith
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 0 min. 37 sec.
Video 6 of 7 Jessica Rolph Discusses Selling The Company
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 1 min. 33 sec.
Video 7 of 7 Jessica Rolph Discusses Challenges Of Selling Retail
  • Jessica Rolph - Lecture - HappyFamily
  • 10/11/2013
  • Jessica Rolph
  • 1 min. 49 sec.

RELATED VIDEOS

Thomas Gellert States Changes In Communications Have Changed Marketing But Still Not Eliminated The Middleman
  • Thomas Gellert - Panel on Marketing - Atalanta Corporation
  • 9/27/2007
  • Thomas Gellert
  • 0 min. 0 sec.
Derek Cabrera States Thinking Is At The Base of Everything We Do
  • Derek Cabrera - Interview - ThinkWorks
  • 12/14/2007
  • Derek Cabrera
  • 1 min. 24 sec.
David Bornstein Discusses College Summit
  • David Bornstein - Lecture - Social Entrepreneurship
  • 10/4/2007
  • David Bornstein
  • 3 min. 41 sec.
David Bornstein States Change Is Happening More Quickly Thanks To Available Talent and Financial Support
  • David Bornstein - Lecture - Social Entrepreneurship
  • 10/4/2007
  • David Bornstein
  • 1 min. 10 sec.
Jim Nowak Outlines How People Can Support His Non-Profit Organization, Building Futures
  • Jim Nowak - Interview - Building Futures
  • 12/21/2007
  • Jim Nowak
  • 0 min. 59 sec.
Nick Donofrio States Importance of Thinking Broadly
  • Nick Donofrio - Interview - Innovation
  • 3/20/2009
  • Nick Donofrio
  • 2 min. 16 sec.
Julia Stein Discusses Challenge of Making Merchandising Appear Seamless
  • Julia Stein - Interview - Organically Grown
  • 1/4/2009
  • Julia Stein
  • 1 min. 41 sec.
Erin Barnes Discusses Engaging Citizens At Local Level
  • Erin Barnes - Interview - ioby
  • 2/2/2010
  • Erin Barnes
  • 2 min. 2 sec.
Samuel Bacharach Shares How Online Learning Can Help Entrepreneurs Execute Their Roles
  • Samuel Bacharach - Lecture - The Entrepreneurial Learner
  • 4/15/2010
  • Samuel Bacharach
  • 2 min. 34 sec.
Eli Zabar Shares Academic and Professional Background
  • Eli Zabar - Interview - Eli Zabar
  • 10/6/2010
  • Eli Zabar
  • 2 min. 19 sec.