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Terry MacRae Discusses Academic and Professional Background

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Total Case Duration :

  • Date Added : 10/6/2009
  • Clip Duration : 3 min. 4 sec.

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Terry MacRae

  • Design Services, Hornblower Cruises and Events
  • male
  • Caucasian
  • 1950 (Age: 74 years old)
  • Terry and Mary MacRae - Lecture - Hornblower Cruises and Events
  • Video 1 of 8 in this Case
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Biography

Terry MacRae began Hornblower Cruises & Events in 1980 as a two-boat operation on San Francisco Bay. Since then he and his wife, Mary, have built Hornblower into a 50-boat, $120 million company with 1,000 employees that serves about six million guests each year. Emphasizing customer service, safety, and teamwork, the firm has emerged as the market leader in each of the seven California ports it serves. Hornblower guests are treated to stunning nautical venues and exquisite cuisine for weddings, birthdays, anniversaries, and other major celebrations.

As a result of Hornblower's success in the hospitality and maritime industries, the MacRaes decided to make competitive bids for National Park Service concessions serving the popular icons Alcatraz on San Francisco Bay and Statue of Liberty National Monument and Ellis Island Immigration Museum in New York Harbor. Alcatraz Cruises commenced service in September of 2006, and Statue Cruises commenced operations in January of 2008. These concessions have contributed to the growth and stability of the company.

In 2008 Alcatraz Cruises launched the nation's first hybrid ferry-a 149-passenger vessel powered by a combination of wind turbines, solar panels, and an efficient diesel electric drive. Hornblower is completing the design and approval for a new hydrogen powered hybrid vessel for use in New York Harbor.

Terry is a recognized expert in the design, renovation, construction, and operation of passenger vessels, and in the marine, fine dining, entertainment, and tourism industries. He holds a BS degree in mechanical/environmental engineering from the California State Polytechnic University at San Luis Obispo. Mary holds a BS degree from the Cornell University School of Hotel Administration.

I have a little entrepreneurial instinct from early days. I came from a family of five and I pretty much had to work for any money that we had at that point. I started off as a basketball referee or an independent contractor. You have no bosses. You get to make all the decisions, work when you w...(Full transcript available to logged in subscribers.).

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Terry MacRae videos

Video 1 of 8 Mary MacRae Discusses Academic and Professional Background
  • Terry and Mary MacRae - Lecture - Hornblower Cruises and Events
  • 10/6/2009
  • Terry MacRae
  • 1 min. 29 sec.
Video 2 of 8 Terry MacRae Discusses Academic and Professional Background
  • Terry and Mary MacRae - Lecture - Hornblower Cruises and Events
  • 10/6/2009
  • Terry MacRae
  • 3 min. 4 sec.
Video 3 of 8 Terry MacRae Shares Origins Of Hornblower
  • Terry and Mary MacRae - Lecture - Hornblower Cruises and Events
  • 10/6/2009
  • Terry MacRae
  • 1 min. 58 sec.
Video 4 of 8 Terry MacRae Discusses Challenges In Financing Boats
  • Terry and Mary MacRae - Lecture - Hornblower Cruises and Events
  • 10/6/2009
  • Terry MacRae
  • 1 min. 8 sec.
Video 5 of 8 Terry MacRae Discusses Challenges in Business Due To Economic Changes
  • Terry and Mary MacRae - Lecture - Hornblower Cruises and Events
  • 10/6/2009
  • Terry MacRae
  • 2 min. 10 sec.
Video 6 of 8 Terry MacRae Discusses Challenges in Work-Life Balance
  • Terry and Mary MacRae - Lecture - Hornblower Cruises and Events
  • 10/6/2009
  • Terry MacRae
  • 1 min. 18 sec.
Video 7 of 8 Terry MacRae Importance Of College Changes With Real-World Experience
  • Terry and Mary MacRae - Lecture - Hornblower Cruises and Events
  • 10/6/2009
  • Terry MacRae
  • 0 min. 29 sec.
Video 8 of 8 Terry MacRae Shares Anecdotes About Alternative Energy Efforts And Sustainability
  • Terry and Mary MacRae - Lecture - Hornblower Cruises and Events
  • 10/6/2009
  • Terry MacRae
  • 2 min. 39 sec.