Randy Smith is Chief Executive Officer and co-founder of Smith Travel Research (STR), the leading authority on current trends in occupancy, room rate and supply/demand data for the U.S. and the North American lodging industries.
STR tracks market share performance for virtually every major global hotel chain and most major management companies through its various STAR programs. Clients rely on STR's data quality and absolute data confidentiality to make strategic and operational decisions in the areas of sales and marketing, development, revenue management, reservation forecasting, internal audit and virtually all other departments.
Smith is a member and past co-chairman of the Industry Real Estate Financing Advisory Council (IREFAC) and the 2002 recipient of the prestigious IREFAC C. Everett Johnson Award. He is also vice-chair of the American Hotel Foundation Funding Committee. Mr. Smith is a charter member of the International Society of Hospitality Consultants and a former member of the board of directors. He is the recipient of the 1996 Industry Pioneer Award of the ISHC for outstanding contribution to the lodging industry.
Prior to starting STR, Mr. Smith was Director of Research for Laventhol & Horwath and has over twenty-five years experience in lodging industry research.