Jessica Feinstein is AVP of Marketing for L\'Oreal Jessica Feinstein received her undergraduate degree from Cornell University and her MBA from Columbia University.
So in digital, how are we going to show her our one commercial and then show her our sequential message, coming back on the product, reminding her to buy this product?
So this is how we did it. First, we wanted to generate awareness. This is a new brand. No one's ever heard of Whole Blends. We...(Full transcript available to logged in subscribers.).
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