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Paul Polak Shares Anecdote Of Why Brand Development Is Critical

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Total Case Duration :

  • Date Added : 3/26/10
  • Clip Duration : 3 min. 21 sec.

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Paul Polak

  • President and Founder, D-Rev
  • male
  • Caucasian
  • 1934 (Age: 90 years old)
  • Paul Polak - Interview - Branding in Developing Areas
  • Video 1 of 12 in this Case
  • View All Available Videos

Biography

Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty alleviation organization he founded in 1981. IDE pioneered the development and marketing of affordable technologies within developing countries. The Technology Museum of Innovation named IDE-International a Laureate for its development of "Easy Drip" a truly affordable micro-irrigation system for the rural farmers in developing countries. In 2004, Paul was awarded Ernst & Young's "2004 Entrepreneur of the Year" award in the category of social responsibility. As a result of technologies like "Easy Drip" and facilitated market entrance, IDE families have increased their net annual income by more than $200 million annually. Recently Polak was honored by Scientific American as one of the Top 50 innovators in 2003 for his work pioneering poverty alleviation worldwide. In 2007, Polak founded D-Rev, an organization created to design affordable technology for dollar-a day customers and developing markets where they can be sold profitably and sustainable at a fair market price. Paul Polak received his MD from the University of Western Ontario and practiced psychiatry for 23 years.

Is there a resistance to profitability in developing countries in the rural areas? A little bit, but not much. So, I've already now made three trips and I do my usual shtick of talking to shopkeepers and customers and everybody else. We have what you might call a focus group because I prefer talk...(Full transcript available to logged in subscribers.).

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Paul Polak videos

Video 1 of 12 Paul Polak Discusses Brand Development In Poor and Developing Areas
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 4 min. 13 sec.
Video 2 of 12 Paul Polak Discusses Importance of Marketing and Distribution
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 2 min. 47 sec.
Video 3 of 12 Paul Polak States Branding IS More Important Than Intellectual Property In Developing Areas
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 5 min. 14 sec.
Video 4 of 12 Paul Polak Discusses Commercialization And Scale Targeting Developing Areas
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 8 min. 27 sec.
Video 5 of 12 Paul Polak Explains Branding Must Take Into Account Local Circumstances
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 31 sec.
Video 6 of 12 Paul Polak Explains People Value Brand For Its Trust
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 49 sec.
Video 7 of 12 Paul Polak Discusses Achieving Scale Through Profitability
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 5 min. 8 sec.
Video 8 of 12 Paul Polak Shares Anecdote Of Why Brand Development Is Critical
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 3 min. 21 sec.
Video 9 of 12 Paul Polak Explains Scaling Results Within BoP Are Not Yet Achieved
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 13 sec.
Video 10 of 12 Paul Polak Explains Need For Design Revolution That Can Achieve Scale And Commercialization
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 47 sec.
Video 11 of 12 Paul Polak States Asian Markets Provide Incredible Opportunity
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 49 sec.
Video 12 of 12 Paul Polak Explains Ultimate Challenge Is The Last Mile Delivery
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 3 min. 33 sec.

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Paul Polak Discusses Brand Development In Poor and Developing Areas
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  • 3/26/10
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  • 4 min. 13 sec.
Paul Polak States Branding IS More Important Than Intellectual Property In Developing Areas
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
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  • 5 min. 14 sec.
Paul Polak Explains Branding Must Take Into Account Local Circumstances
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
  • Paul Polak
  • 1 min. 31 sec.
Paul Polak Explains People Value Brand For Its Trust
  • Paul Polak - Interview - Branding in Developing Areas
  • 3/26/10
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