Explore Collection / Ag- and Food-related Businesses(1738 Videos)
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Irene Rosenfeld - Lecture - Kraft Foods,
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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The first thing is to make sure that we have adequate value in our brands and so much of the investm...
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10/18/2007
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006. Rosenfeld had spen...
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We've spent a lot of time talking about what we call 360 degree marketing which is kind of surround ...
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10/18/07
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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I'll tell you fundamental consumer marketing training is the single biggest opportunity. I've got t...
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10/18/2007
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006. Rosenfeld had spen...
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It's always difficult to populate a talk with your mistakes. But I've had many and you are right, y...
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10/18/07
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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The first thing I'm trying to do is to let the marketers in Indonesia market to Indonesians and to m...
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10/18/2007
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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Let me address the issue of how do you think about divestitures first of all 'cause that is an impor...
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10/18/2007
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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Probably the most important lesson that has guided my leadership and I think has served me well is t...
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10/18/2007
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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We had very strong brand names and there was really no competition and in many cases the customers w...
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10/18/2007
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Irene Rosenfeld - Roundtable Discussion
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Irene Rosenfeld is CEO of Kraft Foods Inc., having been appointed June 26, 2006.
Rosenfel...
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We are engaged in a transformation of Kraft to get the company back to its rightful position as a to...
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10/18/2007
