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John Bello Discusses Sales Strategy Of Never Taking No For An Answer

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Total Case Duration :

  • Date Added : 5/5/2006
  • Clip Duration : 1 min. 0 sec.

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John Bello

  • CEO, SoBe Beverage Company
  • male
  • Caucasian
  • 1946 (Age: 74 years old)
  • John Bello - Lecture - SoBe
  • Video 1 of 37 in this Case
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Biography

John Bello is the co-founder and Chief Executive Officer of South Beach Beverage Company. He brings more than 25 years of brand building and marketing experience to the Company, which was established in January 1995.

Prior to founding SoBe, Bello, 55, spent 14 years with National Football League Properties Inc., the marketing arm of the National Football League. As President, Bello has been credited for building NFL Properties into a sports marketing leader.

Prior to the NFL, Bello worked in the Pepsi Cola Division of Pepsico Inc., serving in marketing and strategic planning capacities, as well as in the Maxwell House Division of General Foods Corp., where he held product management roles with the Sanka and Maxwell House brands.

During four years of service with the United States Navy, Mr. Bello achieved the rank of Lieutenant (Senior Grade) and received the Navy Commendation with Combat V for meritorious service on riverboats in South Vietnam.

John Bello graduated Cum Laude from Tufts University with a Bachelor of Arts degree in History and holds an MBA from the Amos Tuck School at Dartmouth College.

But in convenience stores, I would go in...we were down here and we didn't like that and we'd say Here is a T-shirt, can we move this here? And you go in there and you do it. You eat a little something back there...make the change, you have a good time, you throw all your competition, that's what ...(Full transcript available to logged in subscribers.).

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John Bello videos

Video 1 of 37 John Bello States Commodity Products Are All About Branding
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 38 sec.
Video 2 of 37 John Bello States Importance of Having Fun With Your Job
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 40 sec.
Video 3 of 37 John Bello States Importance of Being Prepared For All Eventualities In Your Career
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 54 sec.
Video 4 of 37 John Bello States Importance of Listening To The Customer
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 31 sec.
Video 5 of 37 John Bello Discusses Importance of Listening To Marketplace
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 41 sec.
Video 6 of 37 John Bello Shares Examples of Creative Beverage Packaging
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 56 sec.
Video 7 of 37 John Bello States Niche Beverages Generated Wealth For Manufacturer, Distributor and Retailer
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 57 sec.
Video 8 of 37 John Bello Shares Clearly Canadian Example
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 16 sec.
Video 9 of 37 John Bello States Products That Serve Trend of Health and Longevity Will Win
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 1 min. 5 sec.
Video 10 of 37 John Bello States SoBe Focuses On Product Benefits Instead of Packaging
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 20 sec.
Video 11 of 37 John Bello Shares Thoughts on Energy Drinks
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 39 sec.
Video 12 of 37 John Bello States Consumers Will Spend More If They Perceive The Product To Be Healthier
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 1 min. 0 sec.
Video 13 of 37 John Bello Discusses SoBe's Name and Logo Development
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 27 sec.
Video 14 of 37 John Bello Discusses SoBe's International Intentions
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 1 min. 28 sec.
Video 15 of 37 John Bello States Importance of Building A Better Mouse Trap
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 33 sec.
Video 16 of 37 John Bello Discusses Decision To Add Herbal Ingredients To SoBe Beverages
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 42 sec.
Video 17 of 37 John Bello Discusses SoBe-Arizone Suit
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 53 sec.
Video 18 of 37 John Bello States Perception Is Reality
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 40 sec.
Video 19 of 37 John Bello Discusses Growth In SoBe's Market Share
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 1 min. 18 sec.
Video 20 of 37 John Bello States You Are Either A Leader Or A Knock-Off
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 34 sec.
Video 21 of 37 John Bello Outlines Consumer Research Done For SoBe Beverages
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 43 sec.
Video 22 of 37 John Bello Shares Stories of SoBe's Competition With Snapple
  • John Bello - Lecture - SoBe
  • 5/5/06
  • John Bello
  • 2 min. 1 sec.
Video 23 of 37 John Bello Discusses Advertising Campaign For SoBe
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 52 sec.
Video 24 of 37 John Bello Discusses Use of Love Bus In Marketing and Advertising Campaign
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 1 min. 18 sec.
Video 25 of 37 John Bello Discusses SoBe's Alignment With Sports
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 41 sec.
Video 26 of 37 John Bello Discusses SoBe's Relationship With Golfer, John Daly
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 52 sec.
Video 27 of 37 John Bello Discusses The Lizard Loser Racing Car - Bad For Racing But Great For Marketing
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 53 sec.
Video 28 of 37 John Bello Discusses SoBe's Relationship With Skier, Bodie Miller
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 1 min. 34 sec.
Video 29 of 37 John Bello Discusses Innovative Ways Of Taking SoBe To Market
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 24 sec.
Video 30 of 37 John Bello Shares Experience With SoBe Television Advertising
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 57 sec.
Video 31 of 37 John Bello States Sales Force Is Critical To Product Success
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 54 sec.
Video 32 of 37 John Bello Discusses Sales Strategy Of Never Taking No For An Answer
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 1 min. 0 sec.
Video 33 of 37 John Bello Discusses Soup Nazi Franchise
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 46 sec.
Video 34 of 37 John Bello States Time, Team and Brand Create The Perfect Marketing Storm
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 1 min. 28 sec.
Video 35 of 37 John Bello Discusses Selling SoBe To Pepsi
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 35 sec.
Video 36 of 37 John Bello Discusses Rational Behind Exiting SoBe
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 53 sec.
Video 37 of 37 John Bello States Entrepreneurs Are True Innovators In America
  • John Bello - Lecture - SoBe
  • 5/5/2006
  • John Bello
  • 0 min. 39 sec.

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  • John Bello - Lecture - SoBe
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