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Chris Dearnley Discusses Redesign of Pura Vida Logo

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Total Case Duration :

  • Date Added : 3/1/2006
  • Clip Duration : 2 min. 13 sec.

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Chris Dearnley

  • Co-founder and Director, Pura Vida Coffee
  • male
  • Caucasian
  • 1960 (Age: 60 years old)
  • Chris Dearnley - Interview - Pura Vida
  • Video 1 of 23 in this Case
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Biography

Chris Dearnley is the co-founder of Pura Vida Coffee. He has lived in Costa Rica for over 16 years. He coordinates the Pura Vida Partners staff and volunteers in the implementation of Pura Vida's programs for at-risk children and families in Central America. Chris draws on his experience in international business, non-profit and pastoral work in making life-changing impact in the lives of children in need.

Chris Dearnley earned a BA from Wheaton College and a MBA from Harvard University.

We redesigned our logo and part of the reason that you now see Pura Vida as opposed to Pura Vida Coffee is that we have begun to realize that this philosophy of our company extends into other product lines, that it's not just about coffee, that as we have entered college campuses, we are now in over...(Full transcript available to logged in subscribers.).

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Chris Dearnley videos

Video 1 of 23 Chris Dearnley Discusses Background of Pura Vida Coffee Company
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 35 sec.
Video 2 of 23 Chris Dearnley States Pura Vida Provides Opportunities To Engage Children And Provide Them With Purpose
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 57 sec.
Video 3 of 23 Chris Dearnley States Pura Vida Believes in Empowerment Not Entitlement
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 22 sec.
Video 4 of 23 Chris Dearnley Discusses Mistake With Initial Business Model
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 7 sec.
Video 5 of 23 Chris Dearnley States Pura Vida Has Profit and Non-Profit Parts
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 47 sec.
Video 6 of 23 Chris Dearnley Discusses Pura Vida's Different Approach To Attracting Investors
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 10 sec.
Video 7 of 23 Chris Dearnley Discusses Challenge of Blending Capitalistic Business and Non-Profit Vision
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 34 sec.
Video 8 of 23 Chris Dearnley States Socially Responsible Companies Must Also Have High Quality Products
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 44 sec.
Video 9 of 23 Chris Dearnley States Importance of Creating an On-Going Business And Convey Social Mission
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 35 sec.
Video 10 of 23 Chris Dearnley States Core Values Of Company Is A Positive and Not A Liability
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 3 min. 59 sec.
Video 11 of 23 Chris Dearnley Discusses Redesign of Pura Vida Logo
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 13 sec.
Video 12 of 23 Chris Dearnley Discusses Change of Logo To Embrace New Product Lines
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 0 min. 58 sec.
Video 13 of 23 Chris Dearnley Discusses Creation of Company Slogan
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 28 sec.
Video 14 of 23 Chris Dearnley States Logo Evolves Along With Market Positioning
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 3 min. 43 sec.
Video 15 of 23 Chris Dearnley Discusses Importance of Customer Service
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 53 sec.
Video 16 of 23 Chris Dearnley States Pura Vida Is A Learning Organization
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 3 min. 11 sec.
Video 17 of 23 Chris Dearnley Discusses Challenges Of Marketing Charitable Aspect of Business
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 32 sec.
Video 18 of 23 Chris Dearnley States Surprise At Public Support of Company
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 49 sec.
Video 19 of 23 Chris Dearnley Discusses New Market Possibilities For Pura Vida
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 0 sec.
Video 20 of 23 Chris Dearnley Discusses Challenge of Creating Pura Vida Brand Image
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 0 min. 59 sec.
Video 21 of 23 Chris Dearnley Discusses Lessons For Those Pursuing Value Led Entrepreneurship
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 38 sec.
Video 22 of 23 Chris Dearnley States Investors Make A Bet On The People Not The Business Plan
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 26 sec.
Video 23 of 23 Chris Dearnley States Business Should Benefit The Community And Not Just One Individual
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 1 min. 23 sec.

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Chris Dearnley Discusses Redesign of Pura Vida Logo
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 13 sec.
Chris Dearnley Discusses Change of Logo To Embrace New Product Lines
  • Chris Dearnley - Interview - Pura Vida
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