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Jay Walker Recommends Test Driving Your Solution Everywhere Possible

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Total Case Duration :

  • Date Added : 4/16/2009
  • Clip Duration : 1 min. 10 sec.

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Jay Walker

  • President, Walker Digital
  • male
  • Caucasian
  • 1955 (Age: 65 years old)
  • Jay Walker - Lecture - Business Ideation
  • Video 1 of 15 in this Case
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Biography

Jay Walker is one of America's best-known inventors and entrepreneurs and is one of a dozen or so living inventors worldwide to hold 200 patents in multiple fields.

Walker, and a team at Walker Digital, LLC, his invention laboratory, created the central ideas behind priceline.com, the groundbreaking "name-your-own-price" company for airline tickets and hotel rooms.

Walker has also created a number of other successful businesses, including New Sub Services (now named Synapse) a company he co-founded and that revolutionized the magazine subscription industry and was recently sold to AOL Time Warner for $600 million. Walker also co-founded Target Communications, a conference and publishing company which was sold to Primedia in 2000.

Mr. Walker is currently chairman of Walker Digital, LLC, a Stamford, Conn.-based laboratory that invents entirely new ways for businesses to operate and serve consumers. Walker Digital is not a consultancy, but a privately funded active research laboratory that use long-term interdisciplinary invention teams to create solutions in the same manner and style as the original Edison laboratory. Successful inventions are licensed to industry or used as the core intellectual property of innovative startups for which the laboratory provides both personnel and funding. To date, Walker Digital has invented over 600 proprietary business methods addressing dozens of significant business problems in a wide range of industries such as travel, data security, retail, automotive, restaurants, groceries, financial services, gaming and entertainment.

Walker's inventions and innovations have been widely recognized. He has twice been recognized by the editors of TIME magazine as one of the 50 most influential business leaders in the digital age. Business Week selected Jay as one of its 25 Internet pioneers most responsible for "changing the competitive landscape of almost every industry in the world." Newsweek named him as one of three executives at the forefront of the Internet commerce revolution.

Walker and his wife have two children and live in Connecticut. He holds a B.S. degree in Industrial Relations from Cornell University.

How do you test drive a potential solution to a problem? The answer is, you try every where you possibly can. If you can do focus groups, you do focus groups. If you can actually sell the product, you try to sell it in a small way. If you can bring in...(Full transcript available to logged in subscribers.).

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Jay Walker videos

Video 1 of 15 Jay Walker Discusses Making Sense Out Of Senseless Things
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 2 min. 6 sec.
Video 2 of 15 Jay Walker States Entrepreneurs Need To Build The Right Teams
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 2 min. 37 sec.
Video 3 of 15 Jay Walker Explains Difference In Priceline Model and Walker Digital Approach
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 1 min. 31 sec.
Video 4 of 15 Jay Walker Discusses Priceline And Price Mechanism That Solved Problem For Airline Industry
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 4 min. 8 sec.
Video 5 of 15 Jay Walker Explains Concept Of Optionality
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 3 min. 28 sec.
Video 6 of 15 Jay Walker States Priceline Ultimately Solved A Problem For The Airlines
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 7 min. 14 sec.
Video 7 of 15 Jay Walker States Importance of Identifying the Right Problems
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 3 min. 39 sec.
Video 8 of 15 Jay Walker States To Identify The Right Problem You Must Understand Everything About It
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 3 min. 13 sec.
Video 9 of 15 Jay Walker Discusses Tackling The Problem And Problem Solving
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 4 min. 12 sec.
Video 10 of 15 Jay Walker Discusses Building The Brand And The Challenge of Starting Up
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 2 min. 11 sec.
Video 11 of 15 Jay Walker Discusses Avoiding Entrepreneurial Fatigue
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 1 min. 38 sec.
Video 12 of 15 Jay Walker Discusses Back Channel Information
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 1 min. 47 sec.
Video 13 of 15 Jay Walker Discusses Intellectual Property In Priceline
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 2 min. 36 sec.
Video 14 of 15 Jay Walker Recommends Test Driving Your Solution Everywhere Possible
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 1 min. 10 sec.
Video 15 of 15 Jay Walker Shares Thoughts on How To Build A Team
  • Jay Walker - Lecture - Business Ideation
  • 4/16/2009
  • Jay Walker
  • 0 min. 49 sec.